Miller Time
Karp (22 pencils) | Fri, 2006-12-08 22:15
One of the clients I work with is Miller. More specifically doing t-shirts for the gift shop. It's taken us a while to get specifics out of them about what is acceptable for them, and more importantly what will pass legal. We learned the hard way that cartoons of any sort do not sit well with legal, as well as anything promoting overconsumption.
So the projects we do are holiday/seasonal t-shirts. They didn't print any Halloween shirts this year, as they didn't request them until it was past a reasonable time table, but I managed to put together a few concepts for them. We get basically zero feedback, other than we need to keep them at 2 colors or fewer for pricing (white is a color on black).
So basically what I'm looking for is general feedback on these. I've been using some themed fonts and I always worry that they're too cheesy. The ideas conveyed must simple and straight forward, both graphically and typographically, yet eye catching. Humor is a big bonus. They did draw the line at Santa's elves doing kegstands for Christmas, though.
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the haunted hill one is awesome. i loved.
www.ftofani.com
think the first one is too busy for a tee. the franken-tee is great
and the 'twilight zone' is catchy.
the rest look a little underdesigned.
Not sure what you mean by underdesigned. Alot of what they like are simple catch phrases with a simple graphic. Heck, we did one shirt that just said Festivus and had the Miller logo underneath it. Nothing to it. But it was successful for what they wanted...
Everybody seems to have very specific preferences when it comes to t-shirts, about what they like and don't like. It can be a tough sell.
Love the Spine Chilling one. It's simple and bold and will print well via silkscreen to a tshirt on one ore more colors. Gives your client more control over the printing budget... ;)
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Dirt and Rust