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This image is type heavy. There is also equal emphasis on all of the type. I think you need to work with the hierarchy of the type. Depending on the viewing size of this image, you might be able to shrink the image.
Your flowers have no room to breath. Shrink the type, if possible.
Hope it helps.
http://www.davidpcrawford.com - http://www.vomit76.com
Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com
Totally agree with dpc
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Goo
Yeah I agree too, breathing space deffo needed around the type.
Just by dropping a few sizes in the type, and adjusting the leading will help loads...
Regarding the header, let it breathe and not overlap with the image, try working it so that the word Roses plays off the assender of the y. Again dropping the size here might help.
Also maybe adding a little blur to the flowers and leaves towards the back might give it a little extra depth?
Will be cool to it an ammended copy...
I agree with the above comments and I'll add a few more: the leading for the copy is probably ok, but the size needs to come down somewhat. The design calls for 'elegance', so more rather than less leading might give the layout that classy touch.
Avoid 'hot spots' which unintentionally draw the eye to certain places: where the 'e' of 'Mother' touches the 'R' of 'Roses' and where the descender of the 'y' in 'Day' runs along the edge of the rose image (in the headline); where the 'y' in 'by' hits the green at the bottom of the ad.
By kerning the headline a bit (tighten up the space on either side of the apostrophe -- esp. before the 's' -- you should be able to get the 'y' off of the rose. Then pull 'Roses' down from 'Mother's' a bit -- just so that they aren't exactly touching (or up if you want the text to overlap - go one way or the other). And if you drop the type size on that last line, you might just get a nice gap between the black text / rose image / white text.
I hope that wasn't too picky. But if you let the text breath and eliminate these 'hot spots', I think you'll feel less tension in the design.
I agree, the one font needs to be changed and then I think it will work very nicely. I love the colors.
Thank you for all your comments and appreciate all the advice, this is a cool website
Try adding something to the back of the 'this is brought to you by ..." line to make it stand out against the mixed coloured backgrounds that you presently have, and bring the font down. It's important but not as important as the rest of the message.
Post it when you've made changes.
take it there > http://www.rickler.com