My first post.
krisM (74 points) | Fri, 2008-07-18 12:56
Hi everyone,
The brief: A logo for a machining/component design company. Client wants new identity to reflect their modern, well organized, uncluttered business. Also wants to emphasize the fact that they design the components as well as build them.
My rationale: The square is the raw steel (often the shape the shop receives it in), the start of 'the project'. The raw steel is opened up to reveal the polished sphere, the end of 'the project'. The negative space reveals the cutting end of a machine bit.
The type hasn't really been considered yet.
Thanks in advance for your brutally honest critique.
it's an interesting logomark. my only problem with it may be my first impression, which may just be me. but i keep seeing an olive in the middle and i can't get the image out of my mind.
if you haven't worked on the type yet, i'd leave it out of the critique. it's a bit distracting to me because i really don't like the change in weight of the ampersand and my eye is drawn to that.
I understand I shouldn't have included the type (I had a feeling). Thanks for commenting on the weight issue anyway. Yes, all I see is an olive now too, swirling in a cocktail. I'll work on it. Cheers!
I hadn't noticed that until you pointed it out but you're right.
It's not a good thing because the way my mind works I see olive, I think Olive Oil, then I think Popeye, then I thing Spinach, then I thing Bluto, then I think hamburgers and Wimpey.
Just looks like one of those Chinese Stars with an olive in the middle. ;)
"Shaken, but not stirred."
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"I am not sick. I am broken. But I am happy as long as I can paint." ~ Frida Kahlo
www.onegirlcreative.com
If you want to emphasize an uncluttered business - I would strip down the icon so that it is not as busy and think harder about your type so that you have better, simpler type choice.
Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com
Agreed about the logotype. Leave it out if you haven't worked on it.
I think the olive impression will go away if the negative space within it is centered rather than offset.
Make sure you post in b/w instead of gray. Not bad, but in the end your logo icon is just a square with negative space cut out of it. It's not that interesting on the surface, it's just a square. Maybe you can find a more interesting shape, possibly an extruded piece of metal. :)
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Powerpoint is not a design application
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The Salon Design Tech
for your comments, they are very appreciated. :)
That I love your logo shape. It looks like its related to manufacture or industry, but remains modern, so I'd say more engineering based.
I think if you just simply remove that ball, it will enhance it cos it really isn't adding anything to it!
Jack
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BRANDING | PRINT | WEB
www.jhousedesign.com
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Thanks jHouse, I think if the client feels like that about it in the end I'll be able to sell it.
Cheers :)
I see someone peering out from behind a camera lens as the shutter is open. Though now I see the savory fruit and not a camera shutter.
The olive may actually have a positive side effect. When used in advertisement, the olive like figure may play on psychology a little. Many of us may consider in the back of our minds the association with that of a good martini and of having a good or happy time. The subconscious mind may associate the olive with a martini or other cocktail. We don't necessarily have to be drinkers to trigger that association. This logo may therefore subconsciously trigger a feeling of "good times" or "happy times" in the viewer. Sense this is a subliminal message, it need not have anything to do with the actual meaning of the logo itself. I would keep it in. ---Will