My recently rejected campaign for dieting

There is another visual in food I'm uploading it with it, this visual was bit confusing for the client servicing people.

It just looks too generic and the message isn't clear to be honest.
The fact that you seem to be saying that you can eat a massive amount of food on this diet looks wrong to me even if it is a healthy salad, it goes against the fabric of the diet plan.

How can I upload other visuals in same critique

If I'll find out way to upload other images in same campaign you might not have this objection. but first tell me how can I upload...?

Thant's usually a Red flag. . .

I like the visuals! where'd you get them? i like the execution but the idea isn't coming through. Do you have the brief that the client sent? Where's the insight? Who are you speaking to? At first glance I thought that one side was the before shot and the other an after shot.

Actually what I think is that the product is totally lost . . . You need to show the benefit of the product and that's not coming through at all.

guys check out the attachment.. where you'll find other visuals as well as a bit clear visual for the one shown.

You seem to be selling it as a one stop alternative to every other diet/excersise method out there and in the incredibly competitive diet market it's just not god enough to get attention IMHO.

You need a gimmick, a hook, something stand out.

That advert could be for any number of products, it has no unique selling point at all.

I'm looking at your concept and without sounding harsh, I can see why it was rejected. Quite frankly, it makes his product look like a LOT more work. It's a monstrous canister of salad whereby the other spoon as a few lil' peas on it. I almost expected the box to be on that side based on what you said you were going for. But even that would be confusing.

Looking at the others, I'm also confused because the alternatives you show really aren't all that bad! I'm wondering why this product is a real advantage.

I also don't know what the text reads above each caption so it's hard to comment on what you're complementing the visuals with, but at first glance, I just don't get it.

Even with your explanation I'm left wondering what the hook is. Like plugz suggested, you need a gimmick...something to make the product stand out. Use text to complement the message but try to make the visuals say it all. Very difficult, which is why ad designers can fetch big bucks. :)

Also, you said, "I tried not to lie even though advertising is all about lieing". I'd get this misconception out of your head. Take the positives and the client's intended message and then work a concept within truthful limits. You can't lie in advertising, you just have to be crafty in how you accentuate the pro's and make no mention of the con's.

I agree that the contrast between the two sides lacks logical connection and or the contract needed to make a clear statement. Why is an empty bowl better than a full one?

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Natobasso