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wgzn's picture
1711 pencils

my time on the chopping block ; )

ok, just to show that i have to take as much as i dish out. i'm going to be posting an image or two from my past every day or two for you guys all to carve up.

some will be newer, some older, some i like better some less.

so you guys all have a go at me. good or bad.

this first one is for a children's charity called rudy's reindeer roundup. one of those christmas time toy drive events for underprivileged kids. the primary use of this was for a t-shirt worn by the volunteers.

i was shooting for a stark kind of wintery tree branch kinda vibe

GO!

Commenting on this Image is closed.

YoungZM's picture
658 pencils

I like it but I think the line would work more as more curvy and the top as one single line that draws out the entire shape.

I think it's cute and suits its requirement, however.

Leaky Penny's picture
2616 pencils

+1

Could be more fluid. The walk, ride and roll one had that sense of motion, this one doesn't. Not a fan.

Leaky Penny
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I'm going to print it out and eat it.

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wgzn's picture
1711 pencils

i wonder if you both commented before i added the "tree branch" part in the brief?

YoungZM's picture
658 pencils

I was in before :)

As for curvy, the bottom looks like a slight squiggle, I don't think it would take away from it all if it were just one large smooth curve, that could carry through for the top as well if you went the singular one line for the head+back.

wgzn's picture
1711 pencils

ahhh, i get that. i thought u meant curvy as in undulation to suggest more defined anatomy.

yeah. i think your suggestion in right on. and typically id agree. in the spirit of saying more with less. but in this case i thought that the slightly squiggly bare twig vibe reinforced the winter component. i dont recall if i set out for the twiggy feel or if it was just an accident i ran with.

wgzn's picture
1711 pencils

interesting. explain "more curvy"...

Art D. Rector's picture
2772 pencils

wgzn's picture
1711 pencils

and?

Art D. Rector's picture
2772 pencils

And... it's too rough to look like this logo that... ahem... was obviously copied from yours while also not rough enough to convey the "twig" feel you were apparently shooting for. I would like either one - but this seems to straddle both and satisfy neither. It's still a good idea which I might even steal one day myself - but you know what I'm saying.

wgzn's picture
1711 pencils

im not offended. i just have no idea where youre going or what youre talking about...
sorry ; (

Art D. Rector's picture
2772 pencils

What don't you get? You said you were shooting for a tree branch effect - it's not really rough enough to be made of branches, and it's not smooth enough to be a simplified line drawing like the Heifer logo. It's in between - which really doesn't work (for me). Although I do like the idea - so maybe you can push it one way or the other to get a better result.

That's all. :)

Jon Askill's picture
362 pencils

I think that the top and bottom parts of the reindeer seem like they're too separate from each other, and It's as if the legs got stuck in the mud and the upper body continued to launch through the sky, but I like the feel of it overall and it works. Not a fan of the font though.

I just think that you should tweek it to bring the reindeer together a bit bit.

>> Cookie cut the chaos >>

qwertyale's picture
1835 pencils

I feel some lack of heart
Don't know if children could apreciate

yes I'm brazilian xD

mrcoupon's picture
349 pencils

The illustration is stylish in a New Yorker/Macy's kind of upscale way. That weird joint at the neck could have been touched up and the curves made smoother. I would have went for brushstroke tapered points instead of the rounded ends on all the lines.

wgzn's picture
1711 pencils

"That weird joint at the neck could have been touched up and the curves made smoother"

as a completely different design direction i wouldnt disagree with that. but for this use, i will come back to the "wintery tree branch" reference. i wanted to emphasize the winter timeframe. to feel like it was made of thin bare tree branches. maybe it was too subtle?

jgdesigns's picture
197 pencils

wait.... this is a serious post?

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wgzn's picture
1711 pencils

"I would have went for brushstroke tapered points instead of the rounded ends on all the lines."

yeah, if i had done this today, rather than over 15 years ago, id probably have gone that way. but this was done in illustrator i think version 3 and they had just added the outlined "brush" tool. it automatically added the rounded ends to each line you drew.

taba's picture
163 pencils

I'm not getting "branchy". I'm getting "just learning how to use the pen tool". You should either go all smooth, or really push the jagged organic branch thing. This is too in-the-middle. Just MHO.

wgzn's picture
1711 pencils

point taken.

ncdesigns's picture
145 pencils

A few things:

- It all looks too spread out. I would condense it some, bring the reindeer's legs just a little bit closer to its back, and pull the type up much closer. Maybe nudge it to the left a little too?
- "Rudy's" is slightly lower than "Reindeer Roundup," did you mean for it to be?
- The lines don't look branchy enough, but I can see that's the direction you were going and I like the idea. I think the lines could be rougher though, which would better achieve that effect.

Hof's picture
129 pencils

here's a suggestion:

sometimes it's easier to get the exact feel you like if you layout actual twigs(stock pictures of twigs will do) then trace and tweak. even if you're not using the details inside, the outline would be more natural and closer to an actual branch.

wgzn's picture
1711 pencils

if the intent had been to render branches, that would be a superb method.

but the thing people cant seem to get their heads around here (regardless of how many times i say it) was that i was shooting for a feel or suggestion. not an actual rendering.

Hof's picture
129 pencils

i'm not saying render the details of the branches, what i'm saying is, if you take the natural outline of the branches it would capture the feel even more. because IMHO the lines you have doesn't capture the feel of a branch, i mean i wouldn't know that it was a branch until i've read the description.

Tyler Durden's picture
5 pencils

I personally think it looks pretty darn good the way it is. As I was quickly glancing over the logos on the page, this one captured my attention the fastest. For branding purposes, you're set! :)

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