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monkey1979's picture
680 pencils

Nativity Play Props

Okay, so it started this morning, I had a huge pile of work to do, when my biggest client phones up and asks me if I can do him a favour for his sons primary school. I explain how busy I was and he said he would make sure it's worth my while (contract renewal in January) so I accepted. But he needs it by tomorrow evening. His son, 7, is head of props in the play. And is a bit of a lazy f**ker by the sounds of it. His Dad was panicking.

The headline and front page photo were all that were supplied, along with a brief to mock up a front page of their local newspaper with exagerated proportions for the narrators to hold their scripts in. I was told to make it 'funny'. Not how to make it funny, just 'funny'.

He's been unavailable all day.

I wouldn't have minded a pro-bono job like this if I had the time, but as it is I could only spare a couple of hours, including copywriting (apart from front page nativity story, I lifted that). Not long enough to be happy with it.

If anyones got any suggestions to make it a bit more jokey for 6-9 years olds and their parents it would be most appreciated.

I haven't got much time to spend on changes now, but all suggestions will be gratefully recieved.

I'm going to fire off a first proof tomorrow morning.

living on dreams and custard creams.

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robbie's picture
356 pencils

looks good,
Personally i would not change a thing, 6 year olds are not really gonna get anything you put in it.
How about, Graphic Designer performs Miracle to produce school play props?

16 billion colours and you choose the one i cant create !??!

mara06's picture
2752 pencils

I see we're on the same wavelength :-)

Mara

monkey1979's picture
680 pencils

"Graphic Designer performs Miracle to produce school play props"

I'm going to quote that in my CV

living on dreams and custard creams.

mara06's picture
2752 pencils

How about headline: Kid Twists Dad's Arm, Dad Sticks It To Vendor (or words to that effect) with a huge picture of yourself making a hideous face into a fish-eye lens (or a regular lens, fish-eyed later in PS)?

The donkey/derby story is awesome. AND it's under a dog. Win.

Mara

monkey1979's picture
680 pencils

ha, that image was found by accident but inspired the headline, I was horrified at some of the other images 'donkey' bought up in google images tho.

Hopefully if I do this well he will recommend me to all of his golfing buddies.

living on dreams and custard creams.

monkey1979's picture
680 pencils

oh my god. My clients Wife has just emailed me.

'dear Martin,

Please find attached a copy of the schools nativity script, please could you print this on pages on the inside of the newspaper, I think you will fit it on 3 pages. could you make the type large for the kids? Can this be stapled in like the brochure you did for Queensway.

Look forward to seeing proofs in the morning. Hope we are still okay for 5pm?

regards

Mary'

Thanks a bunch!!!! Grrrrrr!!! There was me looking forward to a nice easy friday! Don't want much do you!

living on dreams and custard creams.

monkey1979's picture
680 pencils

and another email:

'Please could we have plenty of copies as I want to decorate the entrance with them. Could we have some posters too, quite big? How are you getting on? Really looking forward to the proof.

regards

Mary'

How big is big???????? How many????? reply to your emails!!!!!!!!

I know these clients. I have held back the proof to make them make decisions fast, I have had one project that has dragged out for 3 months for a re-brand, it was approved until the partner came in. They Ummm and Ahhh about everything.
I know he will like this.

I'm worried about the copy more than anything. It's more an attempt at an inside joke for the parents, and if they are plastering the walls with it I want to know if It seems appropriate.

living on dreams and custard creams.

robbie's picture
356 pencils

anything i could do to help?

16 billion colours and you choose the one i cant create !??!

monkey1979's picture
680 pencils

if you are a hot shot copywriter then maybe?

This client pays top dollar for my services, and I at least get three jobs a month from him, I need this to be good but I am up against a near impossible deadline.

All this shit for a nativity play.

living on dreams and custard creams.

robbie's picture
356 pencils

all i can say is grab some red bull and get ready for the red eye session.

good luck.

16 billion colours and you choose the one i cant create !??!

3dogmama's picture
1990 pencils

Nice quicky and nice PR work...hope all works out and that you're not pinned between that rock and hard place too long.

Cheers.
3dog

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

Art D. Rector's picture
3166 pencils

You have the front and the back - the inside is the script. So what do you need? Posters? Don't you have Kinko's over there?

monkey1979's picture
680 pencils

yeah, I'm having 4pp A3s for the newspapers, on pretty heavy grade card so they don't get crumpled in kids grubby little fingers, have got the entire script onto the inside at 16pt, thats huge!

The posters are just going to be the front page at A2. These are only going to be used at the venue one time, so I'll run him out 6 maybe. Don't want to push the boat out, it is a freebie, and it is christmas, but freebies can only stretch so far..

I have never heard of Kinko's.

living on dreams and custard creams.

Art D. Rector's picture
3166 pencils

Kinko's is basically hell for digital artists. It's the place where soccer moms go to print their homemade birthday cards for kindergarten kids and guys working out of pick up trucks have their stationary done. They do posters and related stuff super cheap if you're willing to put up with the amateur hour atmosphere. The real selling point is they're usually open 24 hrs a day. So the rare times I use them I'll show up around 1 am when the moms are gone and they have the smartest guy running the place because he has to do everything by himself. Fed Ex bought up the whole chain so now it's called "Fed Ex Kinkos".

mara06's picture
2752 pencils

That's a perfect description of Kinko's -- and I agree that it's best to go in the middle of the night, when they one guy (who does indeed know what he's doing, usually) can give you his undivided attention. You can usually talk him into better paper, tweaking this, re-running that...just keep the candy bars coming.

Mara

monkey1979's picture
680 pencils

Does anyone know of a good copy writing critique site, if there is such a thing?

Kind of like CB, but you post your brief, and your proposed concept, to try to find out if is viable or not, and if you are using the right tone for your audience.

[edit] I'm talking rubbish, please ignore me.

living on dreams and custard creams.

qwertyale's picture
2048 pencils

I hate "MAIL" logo

yes I'm brazilian xD

monkey1979's picture
680 pencils

Good, so do I, but had to follow the brief, this is an identical logo to a local newspaper.

living on dreams and custard creams.

qwertyale's picture
2048 pencils

then OK.

let's analyze the grid.

I think the first page of Mail is not the first page with calling titles, what do you think? The sympton is that the newspaper has not a number of interesting news to attract the readers, or they can't choose what they want to read directly from first page.

OK there are "also in this issue" but they can't attract the readers from distance.

The picture and text are so huge and seems internal news in my opinion

yes I'm brazilian xD

3dogmama's picture
1990 pencils

Maybe...flush left the headings and add authors:

Front page article author: by R. U. JOININGUS

New Sheep Herding article: by BETH LeHEM

Underdog Donkey article: by A. RAY INAMANGER

...or whatever will work.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

monkey1979's picture
680 pencils

oooo good idea, I'll play with that.

living on dreams and custard creams.

mara06's picture
2752 pencils

We are all going to Hell.

Mama, what will you be wearing? I'd hate to clash....

Mara

3dogmama's picture
1990 pencils

LOL! I prefer the heat to the cold anyways, Mara. And if I am travelling south I'll probably just be wearing a smile!

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

Leaky Penny's picture
2612 pencils

You know what they say, you go to Heaven for the weather, Hell for the company.

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

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