Need a critique on my logos
riqsane (149 points) | Wed, 2009-08-12 10:12I have chosen to create a brand identity for a radically new customer reward scheme for my elective brief.
Target Audience: Web savvy, familiar with earning rewards based on what they spend there time and money on. I am going for a more high end/mainstream commercial target.
The Major Product/Brand: A loyalty card where customers can gain points by using there card, join groups on the website to gain extra points etc.
First logo: Merjing Rings
This logo represents two things merging together, as two different groups merge together for points in the loyalty card game. Thought of other things that merge together (Boy + Girl) Cyan+ Magenta.
Second Logo: Merj initiative
This logo came from combining different triangles, it creates the letter M, and what I think is a clear solid logo.
Third Logo: Merjiangle
Merged shapes. Creates a almost 3d look, and movement. It represents what gets put in, comes back around. Different groups, and connection.
Fourth Logo: Merjic
The initial design I had was very cubic, but had nothing special to it. This one, has an odd 3D look, where you can create different feelings to it, a button, a cube, a jewel (for treasure). Web savvy audience, button, points, and group.
I am so stuck on picking the right logo, which one do you guys like the best? I have already spent a long time refining them, but am open to any super cool suggestions! :) Please help! Need to pick one ASAP!
Ricky Sam
www.rickysam.com
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hi:looks nice on screen , have you check scheme on gray scale and paper. My point is if your client is mostly working online then i think its really creative and great but if your client has dealing on paper then you must enhance the contrast level.
I only see one logo. Merjic, isn't doing it for me. Print reproduction will be nightmarish. Mark dominates the name of company and doesn't communicate anything more than a collection of pixels.
Too bad you don't have more time. Could have been fun to critique and see the concept grow.
Without my sense of direction, I don't know where I'd be.
Thanks for that guys, yeah I have tried them out on paper, they work fine in grayscale, but not sure how to make the black and white version. I'm leaning towards the first one, Merjing Rings. Thanks for your help guys. :) (sorry the image isn't loading anymore for some reason.) I'll try fix it now. The pixelated logo isn't really one of the options, it was just for decoration. Haha :)
Ricky Sam
www.rickysam.com
All good marks, but I don't feel like the type (font) works with any of them.
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Yes, love the merging rings. Nice.
Without my sense of direction, I don't know where I'd be.
All the images always stuff up on here! I'm new to creativebits, am I doing something wrong?
Thanks, yeah I am still playing around with type, I chose engravers gothic for logotype and plain old helvetica for byline.
Thanks for help :)
Ricky Sam
www.rickysam.com
The rings are lightyears ahead of the others, imo. 2,3 and 4 look like standard shapes or objects you might see anywhere. 3 has already been used in... just an estimate here... about a billion logos.