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aitchmal0ne's picture
226 pencils

need to push logo further

New business of soil-less farming systems. Client is adamant about using the golden ratio, I get the feeling the reason he isn't satisfied yet is because it looks more plant like and detracts from the golden ratio. However, his business is about farming, so.....

::heather malone

Commenting on this Image will be automatically closed on February 5, 2013.

Art D. Rector's picture
3166 pencils

Hmmm... Not really feeling it. The idea is a little expected and the plant thing is dominating.

I think one of you (you or the client) is confusing a Fibonacci spiral with the golden ratio. The golden ratio is a mathematical equation which leads to an aspect ratio that is (by some accounts) more pleasing to the eye. A Fibonacci spiral does conform to the golden ratio - but it is merely one example of the ratio. So you can create a logo that conforms to the golden ration without it including a Fibonacci spiral. Look the two up on the internetS if you don't understand what I'm saying. Basically they are two different things that are related - but not necessarily the same.

YoungZM's picture
917 pencils

+1, in the defense of the spiral idea and the golden mean, I still have trouble understanding it 100% but the mathematical formula can also produce a lot of good grid-like systems to work within. There's actually an article written by our own golden ratio nazi (caoimghgin) who hangs around at :http://www.robotjackalope.com/?p=378

For my own purposes, what's a 10 second run down of soil-less farming systems? How does that work and why would someone reach to that over regular farming? Higher yield? Quicker turn arounds? Larger un-enhanced produce? Cost saving?

Art D. Rector's picture
3166 pencils

One thing to keep in mind here is that the golden rule (mean) is a THEORY. Some folks believe it is the key to good design. Others believe it is "more pleasing" simply thru familiarity - because designers often use it as a guideline. I have mixed emotions myself. I've seen good design based on the idea, and I've also seen plenty of proponents who merely pick and choose certain parts of their design to fit the rule while other aspects of their design just fall where they may. To me it's another tool in the design arsenal - not something we should live or die by.

YoungZM's picture
917 pencils

Oh I agree, I've been struggling to finish this book (not enough time and keep picking up others) called Design by Nature that goes in depth of not only the golden mean theory but other just nature-based aesthetics as well and the principles of good design, etc. it's a good read if you have the time.

mara06's picture
2752 pencils

I love her work.. Didn't she post here sometime this past year?

Mara

MikBe's picture
4 pencils

FYI: When a scientist calls something a "theory" they don't mean a guess like you and I do. The word you were looking for was hypothesis.

YoungZM's picture
917 pencils

Frankly when a scientist uses the word "theory" it only defines the best known hypothesis. It doesn't actually state "truth". Fact is also something we can use as a synonym in for theory in science because it's relative to our current knowledge of a subject.

Hey though, why are we arguing over useless crap like this.

MikBe's picture
4 pencils

I would mostly agree with you as far as "truth" goes; as would any good scientists. They will never say they are certain about anything; just that this is what we currently understand to be true.

Some clarification could be used as well:
A scientific hypothesis is, by definition, untested.
A scientific theory is a thoroughly tested hypothesis that has stood the test of time.

Art D. Rector's picture
3166 pencils

Yes - that's where the "creationists" get it wrong. They always say evolution is "only a theory" - misusing the term. They believe it means the same as hypothesis - that's it's only an idea and has not been tested or proven. It has been tested and proven - therefore it's the "theory" of evolution.

mara06's picture
2752 pencils

+1 to all the above.

If your goal is to express the unique nature of hydroponics, maybe the emphasis should be on the water. This is one of those instances when working in a color instead of black can bias the viewer. All I saw was a green plant.

Just for grins, here's a logo I did a long time ago for a company that sells (or used to sell) fertilizers for both soil- and water-based cultivation.

And while I'm at it, I'm including a handy Golden Ratio graphic you might want to play with.

Mara

wgzn's picture
2124 pencils

im going to fall back on my usual and say that there is just too much going on here.

simplify. dont render.

qwertyale's picture
2048 pencils

this concept say nothing but nothing about soil less.
nothing special are going on.

put the plant inside water drop, something like this.

yes I'm brazilian xD

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