Need something more on my site

Overall, I think the site is awsome - a really attractive design. But, as you say, it needs something more. One thing I would suggest is changing the pink color to something bolder and more "in your face". Or, maybe something that goes along with the shopping theme, like a brown paper bag texture. The faded treatment on the typography certainly helps tie it in with the theme - it looks like a faded receipt - but maybe if the type was just straight and 100% black, it would help to give it some "pop". If you are married to the idea of the receipt metaphor, maybe using a dot-matrix kind of font would get the idea across, without having to "weather" the type and reduce its impact.

I love the menu, but the comments I made regarding typography above apply here as well. I think you want the section names to be bold and stand out, but the rest of the type on the receipts should be just legible enough to get the idea across, but not so much that the user wants to read it (and take his/her focus away from your content).

In regard to the middle section (the content), I think that perhaps more photos could help, by breaking up the text a little. If you want to still do one photo, maybe you could place it between the columns of text, so it is more of a center of interest. Something else you could do to break up all that body text is to use differnt text weights, maybe bold the first sentence or first few words of each paragraph. Another device you could employ is the pull quote - pick out an interesting piece of text from the body and highlight it somehow.

Finally, I think the little "also available" menu at the bottom left could be incorporated into the main menu at top. It seems a bit "tacked on" where it is now. This would allow you to expand your content area a bit and fit more photos, or pull quotes or whatever.

I know I have written a lot, but I really think that you have an excellent design here, needing just a few small tweaks. Thanks for sharing.

I like the design too, and I think you've nailed a few key points, all of which I am going to consider, mainly making the page titles a little darker and abandoning the bottom nav.

I really like the design. The only part that looks off for me is the bottom area. The bottom left sticker has a type that is way too big compared to the rest of the site. It steals attention. Also the may-august 2006 looks too big and clunky.

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what is not there
serach serach

i dont mind the pink or the typography or the bottom area.
but if u really want it to look bad printed, dont use opacity use
a grunged texture, something like splats, interlaced style, ink drops etc.

i agree, the content area is a bit dull. is either the poor visual,
or some spacing and bolding in the text. the content need spicing.

anyway, great concept.

as the guys in the mountain dew ad would say:
"Good job."

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always outnumbered, never outgunned