First let me say I find this critique section very inspiring and informative. Its nice to get feedback from someone else besides yourself and your client!
These are some logo designs I have been working on for a swingset company. They are naming their new swingset "Neptunes Lair".
Trying to stay 2 color in this design
Let the commenting begin!
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Please don't take this personally, but all of them look like Bar/Club logos to me, and before I read your description, I thought this was another sports-bar logo.
My first strong suggestion - until you come up with a concept that your client's satisfied with - never use colour. Go back to black and white (no, not even grayscale.) and once you do use colour - stay away from gradients.
I don't really like the idea of a child's playset to be called a "lair", but I understand that it's not up to you. I would suggest not using "Neptune's scepter/pitchfork" - it doesn't really seem like a child's plaything, it could send the wrong message.
I think out of what you have here, my favourite would be C, and my least favourite would be E. Try looking into some more friendly fonts, and start in black & white.
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Perfectly Lost Designs
seraphim,
I would never take constructive criticism personnally, besides you don't know me, how can it be personal?
Never occurred to me about the name, but you are right it does sound like a bar.
thanks for the input.
I also thought it was for a nightclub or something, till I read your description. Then I thought, I would never want my kid to play with stuff that has a pitchfork on the logo; that's like having an explosion in your logo if you are an airline.
Does your client's interpretation of 'Neptune' mean the water thing or the planet?
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
It looks like this logo has a warrant out for its arrest. Scary. But you are dealing with the awful name the best you can.
Try a child-like font. Perhaps just primary colors.
As for playing off the "Lair", try ditching that and play more off the word "neptune." Although they both have nothing to do with swingsets...this is a tough one. Good luck.
What about some kind of alien-like child feel?
That's a stretch.
Please. Neptune's.
For a swingset? I thought for sure you were going to tell us old fogeys here that "swingset" is some trendy new term for underwater, wife-swapping drug dealers or something. Poor kiddies.
Mara