New logo critique - your feedback is appreciated.
corepix (7 pencils) | Fri, 2009-10-23 21:35
Can you fine folks let me know your initial reactions and any critiques? It's ok, you wont hurt my feelings...lol.
thx
Client quote:
"Viva will host a range of events aimed at promoting the local handmade community, healthy local food, reuse and recycling of goods in an earth friendly way and of course doing it all in an upbeat, inspired creative ambience."
"We've broadened the audience a bit with this one as we also want to ensure is comes accross as a family oriented "accessible" event."
Commenting on this Image is closed.
I'm finding the splotches and rough texture of the A a little distracting.
I agree. Especially since the V is so well defined.
Yes. Either all the letters roughish or all of them smooth, but mixing them just gives it an unsteady sort of look.
Thanks eZoeGraffix for your constructive feedback...much appreciated. Would you suggest removing the splotches completely or just taming them? FYI - The client seems to want to be a little "edgy" but not so much that it takes away from being classy.
Take the blotches out and have the dot of the i white as well. Leave the trail of the star at the end though, other than that I think it's pretty sweet!
It's OK, but for me it doesn't hit any of the client requirements head on.
To my mind there are too many smooth edges - the lozenge, the word 'EVENTS', and too many straight lines - the type is set on two diagonal baselines. If you think of handmade you think of things being irregular and imperfect. I understand that's what you're trying to achieve with the splotches and the calligraphy style font, but to me they still look like they have been set on a computer. Why does the 'A' of Viva look degraded but the 'V' not?
So, to sum up, think:
irregular rather than smooth
texture rather than gradients
hand-drawn rather than fonts
I would agree - it's 'OK', but it feels very like a first draft pushed hastily into illustrator.
Best way to proceed is spend a little time scribbling as many quick thumbnail-sized interpretations of the client's brief as you can think of. 'Hand made' doesn't always have to equate with sketchy or painty.
Although you may have a very wide audience there's some really nice elements in the brief to work with.
Think about and find out how this will/might be used and come up with some interpretations from there. As an example of what I mean, a more simple, easy to work-with logo could be created that can then be destributed to, and re-interpreted by, those taking part to badge their own products.
Thumbnails and sketching are four letter words here! ;)
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
'Thum' and 'Sket'? :)
I think it's so heavy inside the shape.
Try to add that kind of irregularity inside.
The gradient is so "verticaly brute".
You need more random effects, random brushes. You started ok but It's stil dull
yes I'm brazilian xD
Attention please: this thread don't need a 2nd post OK?
yes I'm brazilian xD
Thanks for your feedback so far guys, very solid. I'll give the suggestions a go. I'm still on the "A" drafts and my next drafts will be the "B" drafts.
If anyone has any other pointers please, go ahead. Let 'er rip!
I think the splotches should be evenly spread out on all letters. Tone down the ones on the A then repeat on the others. Make the splotch on the upper left rounded corner about twice as big, find a bolder font for "Events" and ship it out.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
Ah, the bleeding cowboy font has risen again,
One thing to remember is if the logo is placed on a different coloured background.
The letters will have to change colour, try it and make sure it has the same feel with a black or other colour.
the star will die when the logo is shrunk, and so does the dot of the i, keep it white.
nice thou.
16 billion colours and you choose the one i cant create !??!
I would only loose the splats. They are there to tell the same story of the font's curves.
If the 'a' is going to extend out of the box, then the 'V' should too, imo. That would solve the problem of the background show-thru as well. Agree with the others on the rough OR smooth point - not both. Not sure you even need the splotches. In general though - the idea is obviously there.
I don't know if this has already been said but it kinda looks like olivia. and with the little loop on the o it makes it look as though you are saying olive-ia (O kinda looks like an olive. And yes the splashes are distracting. also the dots in the a... it isn't really in any of the other design elements it look as though it is only the a's property.