Looking for feedback on a new logo being suggested for our company. Particularly looking to see if anyone knows of other logos that are very similar to make sure we aren't infringing on any other logos.
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kinda looks a little like international harvester...
WTF? The word "INTERNATIONAL" is not even centered under the H. No offense, but this looks like the classic case of hiring a nephew instead of a designer. BOOOOOOOOOOOOORING.
I see what you're saying, WGZN about the International harvester thing, and wow - Art D you are spot on with your observations.
I bet the poster will be glad of posting here.
I like the type choice - Gill Sans?, and I'd like to see the 'international' centered at the very least and within either of the two sets of guides as per below (preferably the outer guides)...
>> Cookie cut the chaos >>
Trust me, you are not hurting my feelings. We hired a great firm that did some designs. Then, a certain executive had a friend do this for him. It obviously has not been cleaned up and we will certain make sure International is centered. We have had quite a battle getting our exeutive team open to changing our logo. This is the first thing they have agreed on. Mainly, because it is conservative and simple. So, you all are dead on. Keep it coming. I welcome the feedback that I can share here.
A logo like this could work with a lot of effort but right now, it just bores me to death. I just feel like I've seen this too many times before.
I'm uncomfortable with the negative space between the vertical lines of the H. Seems cramped in comparison to the length of those lines. Not that opening up would save this mark from itself.
If the execs like boring, unimaginative and cookie-cutter approaches to business then they've made the right decision with this logo. I have no idea what BL HARBERT INTERNATIONAL actually does, but I can be comfortable in my assumption they don't do anything very exciting.
Without my sense of direction, I don't know where I'd be.
When the logo is reduced to a size appropriate for use on anything but a billboard, "International" won't show, not even if it goes black instead of gray.
Try just doing something artsy with the H, no name reversed out of it, and add "B.L. HARBERT INTERNATIONAL" someplace else, not part of the mark, like this (try opening the attachment, because in the post itself, it will be horizontally compressed a bit):
Mara
it brings me unconscious $ idea but brings me some memorial tombstone too
yes I'm brazilian xD