Beginning last night Apple has begun running Mac Pro teaser trailers in front of select films in cinemas across the country. According to MacRumors, those that have seen the trailer says it shows the "sleek black curves of the product from multiple angles." The trailer ends with the tag line "Fall 2013."
Choosing to spend ad dollars on expensive cinema ads for a device which is sure to have some of the lowest sales numbers out of all the products Apple sells might seem a bit odd. However, since the Mac Pro is used heavily in the entertainment industry, some film professionals or hobbyists are likely to be in the audience.
Apple running Mac Pro teaser trailer in movie theaters originally appeared on TUAW - The Unofficial Apple Weblog on Sat, 17 Aug 2013 14:00:00 EST. Please see our terms for use of feeds.
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world.
You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here.embed id="cf_mediaPlayer_18570241857024_20130816162024_mp3" src="http://p.castfire.com/cf_player.swf" flashvars="sourceURL=1857024/1857024_2013-08-16-162024.mp3&playCount=up" quality="high" wmode="transparent" name="cf_mediaPlayer_18570241857024_20130816162024_mp3" allowScriptAccess="always" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" align="middle" style="position:relative; z-index:1982; height:50px; width:320px;">
No Flash? Click here to listen.Source | Permalink | Email this | Comments
Fair cop: Windows-based signage and displays can sometimes go a little bit sideways, to hilarious effect. This snapshot of Samsung's East London storefront, featuring a delightfully stark "Ctrl+Alt+Del" reminder, is a lovely example of the genre -- and it rates our weekend No Comment badge.
No Comment: Samsung London store signage thinks different originally appeared on TUAW - The Unofficial Apple Weblog on Sat, 17 Aug 2013 08:00:00 EST. Please see our terms for use of feeds.
Jobs, this year's non-comedy Steve Jobs biopic, opened in theaters today. The film stars Ashton Kutcher and follows Jobs from his humble college days through his rise, fall and eventual return to power at the company he helped found. Reviews have been mixed on the film itself, but how do the people who were their at the beginning of Apple see the film?
Early Apple employees Daniel Kottke and Bill Fernandez spoke with Slashdot's Vijith Assar about what Jobs got right, and wrong, about their time with the company. Kottke worked with Apple on hardware, while Fernandez was a part of developing user interfaces for the company. Of the two, only Kottke has actually seen the movie, which he worked on as a script consultant. For his part Fernandez says he sees the film as a work of fiction and has no desire to see history reworked.
So what did the filmmakers get wrong? The portrayal of Steve Wozniak.
According to Kottke, this scene involving Jobs convincing Wozniak that home computers are the wave of the future while walking through a Hewlett-Packard garage "rings false."
The complaint that people would rightly have about the film is that it portrays Woz as not having the same vision as Steve Jobs, which is really unfair. Woz's reply this morning was, "If I see it at all, I'm going to have to see it alone."
The film also heavily dramatizes Wozniak's exit from Apple, a scene that Kottke sees as one of the film's best even though it has no basis in reality. Kottke says "that was a complete fabrication."Source | Permalink | Email this | Comments
Jobs hits theaters today, and the reviews are piling up faster than unsold Surface tablets (I'm sorry, that was mean). The early verdicts are not particularly flattering, and the flick currently has a 25 percent rating at Rotten Tomatoes and more-favorable-but-still-low 43 out of 100 on Metacritic. For a more detailed summary of the movie's flaws and bright spots, take a glance at some review quotes below.
Mary Pols, Time.com: "He gives so many inspirational speeches about innovation in Jobs that I was tempted to pull out my laptop and check my email. In between, he's either haranguing some oaf about lack of productivity or firing someone. Do we get a sense of the man's greatness? A bit, but mostly we get a sense of the man's douchebaggery."
Mick LaSalle, San Francisco Chronicle: "But the main flaw of Jobs is that it limits itself to the ancient history of Jobs' rise and fall and rise at Apple. The movie might begin in 2001, but it never returns to the 21st century. Thus, all the dramatic events of Jobs' last dozen or so years aren't dealt with at all."
Joe Neumaier, New York Daily News: "Like the man it's about, Jobs is thin and unassuming, but keeps surprising you with ideas and innovation. An almost ironically styled old-fashioned biopic, this sharp look at the late Steve Jobs and the technological and cultural changes he brought about is entertaining and smart, with a great, career 2.0 performance from Ashton Kutcher."
Manohla Dargis, The New York Times: "Fuzzed up and hunched over, Mr. Kutcher looks somewhat like the young Jobs, and there are moments -- as when he gives another character a small, devious look as if sliding in a knife -- that the casting seems more than a matter of bottom-line calculation. But Mr. Kutcher doesn't have the tools that some actors use to transcend weak material and either he didn't receive any help or didn't allow any real direction from Mr. Stern."
Michael O'Sullivan, The Washington Post: "Although I think I could watch a whole movie called Woz and not grow tired, Jobs eventually begins to suffer from an ailment common to many biopics: milestone fatigue. The film is so thick with Jobs' career highlights and lowlights that there's little room for insights. What made this famously private man tick?"Permalink | Email this | Comments
There are a lot of iPad stands and mounts on the market, as well as a superabundance of iPad cases that have some sort of stand built into them. When something comes along that is totally unique, it grabs my attention. That's the situation with the Xvida Boomerang (US$79.99 for Boomerang and Multi-Mount), a Kickstarter graduate that's now in full production here in the USA and available through BiteMyApple.co.Design
The Boomerang gets its name from the shape of the two back-to-back "boomerang" shapes that make up the device. In between those pieces is an ingeniously-designed metal tilt mechanism that locks securely into specific angles -- 22°, 45°and 60°.
The back of the Boomerang has four extremely powerful magnets on it. Those magnets grab onto other other accessories that are available from Xvida -- a rather swoopy and dramatic Desk Stand ($89.99), a Headrest Mount ($24.99), a Suction Cup Mount ($24.99), and a car Air Vent Mount ($24.99). The starter kit comes with one Multi-Mount (two for $24.99), which has a strong adhesive on the back and also comes with a screw, plastic wall anchor, and washer for more permanent installation. You can also just stick your Boomerang-equipped iPad to metal surfaces like a refrigerator.
The Boomerang is designed to work with the 2nd- through 4th-Generation iPad, and weighs just 4.6 ounces (130 grams). It's also incredibly thin -- just about a quarter-inch (6 mm).Functionality
Installing the Boomerang takes just a second. You slide the iPad into one pair of clips on the side that is conveniently marked with a "1". To finish installation and use the iPad on a flat surface or with one of the accessory mounts, you just put the other iPad corners into the other pair of clips.
To use the Boomerang as a stand, you simply pop the "2" corners out and then flip the free "boomerang" down. It clicks into position and locks at one of the pre-set angles. To get the stand completely flat again, you must first flip the free boomerang piece so that it's flat against the one connected to your iPad. That unlocks the mechanism, at which point you can fold it flat again.
And that's pretty much about all you need to know about using the Boomerang. When you want to connect it to one of the accessory mounts, it's just a matter of sticking the center of the Boomerang near the mount and the magnets take over.
I chose not to mount the Multi-Mount on a wall or window since the review item is being given away, so I just used it as a stand and to attach it to my refrigerator as a big "fridge magnet". It worked well on both counts. One feature I love when the iPad is laying flat is that the back of the Boomerang has four small rubber feet that keep the iPad from moving.
One other mounting accessory that I'd like to see Xvida develop is a hand grip. For those who need to work with their iPads while standing, that would be a perfect addition to the product line.Conclusion
With the Boomerang, Xvida definitely "thought outside the box" and the result is an iPad stand and mount that is unlike any other on the market. In terms of utility and light weight, the Boomerang excels.
- Unique design with good looks
- Adjustable to three locked positions, and usable with a number of add-on mounting accessories
- Very lightweight
- Easy and fast to install and take off
- When combined with the optional accessories, the Boomerang is quite expensive
- No protection for the iPad
Who is it for?
- The design-savvy iPad owner who wants a versatile mount and stand accessory
One lucky TUAW reader is going to end up with a Boomerang Starter Kit courtesy of BiteMyApple.co.
Here are the rules for the giveaway:
- Open to legal US residents of the 50 United States, the District of Columbia and Canada (excluding Quebec) who are 18 and older.
- To enter, fill out the form below completely and click or tap the Submit button.
- The entry must be made before August 20, 2013 11:59PM Eastern Daylight Time.
- You may enter only once.
- One winner will be selected and will receive a Xvida Boomerang Starter Kit valued at $79.99
- Click Here for complete Official Rules.
Today marks the release of the highly-anticipated Apple origins flick Jobs, and while actor Josh Gad will do his best on the silver screen to emulate a young Steve Wozniak, Gad himself knew very little of Apple's history prior to reading the script. The 32-year-old actor spoke with Mashable about his experience with the company his character helped create, admitting that before being brought into the project his familiarity with Apple was strictly post-iPod.
Of course, this experience isn't unique to Gad, and only serves to further highlight how Apple's portable gadgets, starting with the iPod, helped to reinvent the company's image as a leader in consumer electronics. Personally -- and I'm 28, for the record -- I recall my only experience with a Mac being isolated to the computer labs at school, and even those machines were being gradually swapped out with Windows-based hardware.
With a total of 76 reviews tallied thus far, Jobs currently holds a 25% rating on review aggregator Rotten Tomatoes, being described as a shallow look at very complex characters in the two Steves.
'Jobs' actor knew next to nothing about Apple prior to the iPod originally appeared on TUAW - The Unofficial Apple Weblog on Fri, 16 Aug 2013 18:00:00 EST. Please see our terms for use of feeds.
Primate Labs has released Geekbench 3 today with new tools for iOS, OS X, Windows, and Android. This marks the first major upgrade for Geekbench in six years.
The update introduces new benchmark tests modeled after current processor-intensive tasks and covering encryption, image processing, physics simulations, and signal processing. Geekbench 3 also features 12 completely rewritten benchmark tests from the previous edition of the program. These tests have been updated to better reflect usage scenarios of real world applications.
To analyze all this information, a reworked scoring system has been added, breaking single-core and mulit-core performance out into two separate categories. Sadly this means that Geekbench 3 scores are no longer comparable to Geekbench 2 scores.
iOS users will notice an updated look for the interface that matches the "flat" aesthetic that will be introduced with the upcoming iOS 7. However, the iOS version has improvements beyond just a pretty new coat of paint. Benchmark runs are now automatically archived, and the app has Dropbox integration to make sharing results between machines easier.Source | Permalink | Email this | Comments