Filesharing service Box has acquired the technology behind a French app called Folders, which is also centered on browsing and sharing files on the iPhone. Terms of the acquisition weren't revealed, but Box said that Folders would be a big influence on the next few iterations of the filesharing software. The company also noted that its iPhone and iPad apps will be "cleaner, faster and more beautiful throughout 2013."
Folders is still available as a 99-cent download right now, but presumably that app will be abandoned or replaced as Box integrates it into the main offering. Box boasts more than 15 million users at 150,000 businesses, and those numbers are growing all the time. If the folks at Box can find a way to team up with Staples and the Paper app, they could have a whole office!
Box acquires Folders, in what sounds like the least exciting acquisition deal ever originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 23 May 2013 17:00:00 EST. Please see our terms for use of feeds.
A new study released by Applifier says that word of mouth is still the number one way mobile game players find the games they like. That doesn't necessarily mean in-person discussion about mobile games, however, though 36% of users did report that hearing from a friend or family member was a major source of games, and 25% of users said actually seeing a friend or family member play a game was one way they found out about their favorites. 43% of users, however, say reading user reviews was the main way they found what they liked to play.
Video is another big game pusher -- 70% of users polled by Applifier say that they watched online video about mobile games in the last week, and 45% of users said that watching the video had them downloading that same game right away.
Most mobile game players, according to Applifier, download up to five mobile games a month, which is just a little more than one per week. Those games are played for about 3 hours per week, though obviously that's spread out across the entire week, so most likely little bits here and there rather than three hours at a time. And 20% of users, said Applifier, can be classified as "sharers," which means they are more likely to download more games, play more often and for longer, and convert to paying users. All interesting stuff. For all of the infrastructure for app discovery built by Apple and others, odds are that you're still hearing about your favorite iOS downloads from the people that you know best anyway.
Study: Mobile gamers download five titles a month, mostly through word of mouth originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 23 May 2013 16:30:00 EST. Please see our terms for use of feeds.
One of the reasons that I've never been a super-user of Evernote is that while it's a great place to save your notes, scans, and other materials, it's never had the ability to simply let you know when you need to get something done. Instead, it has always relied on another app to give you a heads-up that you need to work on something. Today, Evernote released updates for the Mac and iOS clients that introduce a build-in reminder function.
In a beautiful writeup of the feature over at MacStories.net, Federico Viticci details his experiences testing the reminders capability prior to release, saying that "reminders are a good addition that fit well with Evernote's focus on remembering everything through a unified, polished interface."
As Viticci notes, this update doesn't add the level of reminder functionality that you'll find in Due or OmniFocus. Instead, the reminders are there to associate a reminder with an Evernote note. On the Mac app, reminders are accessed with a click on a small clock icon that displays a popover for adding a date. Should you clear a Reminder, the note it is attached to is untouched and remains for future reference.
Viticci says that he was quite surprised with the lack of a natural language input method for reminders, since both Due and Fantastical allow entries like "next Thursday" or "today at 8". But the main point of the new feature is that you don't create a reminder -- instead, you're creating a note that just happens to have a reminder attached to it.
Be sure to check out Federico's detailed post about Evernote's new reminders; in the meantime, here's a video from Evernote VP of Marketing Andrew Sinkov about the addition.Source | Permalink | Email this | Comments
When Twitter launched its music discover service Twitter #Music last month the service had a lot going for it. Spotify and Rdio support for streaming full songs, music discovery based on what was trending at the moment, and the #NowPlaying feature that shows what your friends are listening to added a lot to the service. But it had one major flaw: It lacked specificity. It lacked Charts that allowed you to see the top artists in genres, that you cared about. And now, that problem has been fixed.
Twitter has added genre charts to its Twitter #Music app in the hopes of helping you better find the music you're looking for. Currently there are fifteen charts to browse; ten genre stations (alternative, country, dance, metal, pop, etc) and 5 specialty stations (superstars, popular, emerging, unearthed, and hunted).
The genre charts are self-explanatory, and don't worry folk fans you're included there too, but the 5 other charts are worth taking a look at. Superstars and Popular focus on the mainstream music currently at the forefront of pop culture, while the Emerging and Unearthed charts list artists who bubbling under the service. Hunted, a nod to a service called We Are Hunted that Twitter recently acquired, aggregates music popular in blogs at the moment.
As of press time the new chart features are only available on the web version of the service. It's expected that the charts will be added to iOS in an upcoming update.Source | Permalink | Email this | Comments
It's time to save some of that hard-earned cash with our Daily Deals, featuring a handy list from Dealnews and our own hand-picked selections that include some sweet deals on iOS and OS X software (all prices are USD).Deals from Dealnews
- Other World Computing: [Computer Accessories] OWC 2012 Featured Move 'em Out Sale: RAM, accessories, HDDs, more
- MacMall: [Apple Computers] MacMall Memorial Day Sale: Up to $1,099 off Macs, iPads, and more
- Dell Home: [Hard Drives] Hard Drives at Dell Outlet Home: 25% off, deals from $53 + $8 s&h
- Other World Computing: [Media Receivers] NewerTech NuStand Alloy Display Stands from $16 + $4 s&h
- Dell Home: [SSDs] Samsung 500GB SATA 6Gbps Internal SSD for $277 + $7 s&h
- eBay: [Battery Chargers & Accessories] 12,000mAh USB External Battery Pack for $16 + free shipping
- MacUpdate Promo: [Mac Software] Todoist Premium 2 for Mac downloads for $15
- Monoprice.com: [24-Inch LCDs Or Larger] Monoprice 30" 2560x1600 IPS LED LCD Display for $648 + $31 s&h, more
- PC Micro Store: [iPhone Cases] rooCASE eXTREME Hybrid Shell Case for iPhone 5 for $6 + free shipping
- Virgin Mobile: [Apple iPhones] iPhone 4S 16GB Prepaid Phone for Virgin Mobile for $382 + free shipping, more
- mwave: [802.11n Wireless] 802.11n Wireless USB Adapter with 1.2-Mile Range for $37 + 49-cent s&h
- all4cellular.com: [iPhone Accessories] Apple iPhone 4 / 4S Bluetooth Keyboard Case for $15 + free shipping
Electronic Arts Memorial Day Sale [iPad and iPhone; Category: Games; On sale for $0.99] Electronic Arts is back with its Memorial Day sale. Most of its iOS app catalog is available for 99-cents.
Mail Pilot [iOS Universal; Category: Productivity; On sale for $9.99, down from $14.99] Mail Pilot is a full-featured email client that allows you to view your inbox as a to-do list to quickly act on messages, assign due dates, and organize efficiently with intuitive features and gesture controls.
Doodle God [iPhone; Category: Games; On sale for $0.99, down from $1.99] The Power of Creation is in your hands.
PhotoCal with Event [iOS Universal; Category: Lifestyle; Now free, down from $2.99] PhotoCal lets you arrange and view your photos more efficiently, while keeping you up to date on your events.
AVP: Evolution [iOS Universal; Category: Games; On sale for $0.99, down from $2.99] Play as both the Alien and Predator in this official game brought to you by Angry Mob Games, the creators of PREDATORS[TM], Guerrilla Bob and Muffin Knight.
Peterson Birds Pocket Edition - A Field Guide to Birds of North America [iOS Universal; Category: Reference; Now free, down from $0.99] Peterson Birds Pocket Edition has details on more than 800 species of North American birds, with illustrations, range maps, and details.
Craigslist [iOS Universal; Category: News; Now free, down from $0.99] Craigslist turns your iPad into a realistic newspaper classifieds section.
Penumbear [iOS Universal; Category: Games; On sale for $0.99, down from $1.99] Penumbear is a classic platformer with an emphasis on danger, exploration and puzzle solving.
Stick Stunt Biker 2 [iOS Universal; Category: Games; Now free, down from $0.99] Bike fun and challenging tracks in different beautiful atmospheric locations and unlock various bikes.
Unmechanical [iOS Universal; Category: Games; On sale for $2.99, down from $3.99] Unmechanical is all about the adventure of a little helicopter trapped in a strange, but fascinating world.
DinoCap 3 Survivors [iOS Universal; Category: Games; Now free, down from $0.99] Fight off those ferocious species and this time make sure they are right on the path to afterlife.
PDFpen for iPad [iPad; Category: Productivity; On sale for $14.99, down from $9.99] With PDFpen, use your iPad to sign a contract, make corrections, fill out an application, make comments on a presentation and much more.
ComicBook! [iOS Universal; Category: Photography & Video; Now free, down from $1.99] ComicBook! is your FULL featured comic book creation app.
TiltShift Video - Miniature effect for movies and photos [iOS Universal; Category: Photography & Video; On sale for $0.99, down from $4.99] TiltShift Video gives you all the editing features you need to turn your videos and photos into awesome tilt-shift creations.
Pudding Monsters [iPhone; Category: Games; Now free, down from $1.99] Pudding Monsters is a deliciously addicting puzzle adventure with wacky characters and innovative stick-'em-together game-play. Apple's App of the week.
Pudding Monsters HD [iPad; Category: Games; Now free, down from $1.99] Pudding Monsters is a deliciously addicting puzzle adventure with wacky characters and innovative stick-'em-together game-play.
Yoink [OS X; Category: Productivity; On sale for $1.99, down from $3.99] When you start dragging a file that exists on your hard disk or content from an application, Yoink fades in a tiny window on the left edge of your screen so you can drag to it.
PipeRoll [OS X; Category: Games; Now free, down from $0.99] New challenges, fantastic graphics. 5 unique ages and 100 new levels.
AgingSpine [OS X; Category: Medicine; Now free, down from $4.99] AgingSpine[TM] by Orca Health teaches you about spine anatomy, conditions, best practices, and helps you find a specialist.
xScan [OS X; Category: Utilities; On sale for $0.99, down from $4.99] xScan has been specifically designed to help you monitor the behavior and health of your Mac in a simple and straightforward manner.
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world.
You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here.
No Flash? Click here to listen.Source | Permalink | Email this | Comments
As we reported previously, Tim Cook and two other Apple executives appeared before Congress earlier this week to discuss Apple's tax practices. The focus of the hearing centered on how Apple manages to keep the bulk of its foreign earned cash overseas and what might be done to incentivize Apple to bring that cash back to the U.S.
In an op-ed piece in the New York Times today, columnist Joe Nocera misconstrues the events which took place at the hearing and proceeds to characterize Tim Cook as a liar who, according to Nocera, learned how to create a 'reality distortion field' from Steve Jobs.
I'm not sure if Nocera watched the entire hearing, but I did, and many of his characterizations of the events which took place are skewed at best, if not downright false.
Let's dive in.
On Tuesday, despite the overwhelming evidence presented by the Senate Permanent Subcommittee on Investigations that Apple engaged in dubious tax avoidance gimmicks, Cook claimed that Apple never resorted to tax gimmickry.
First off, given that the tax experts brought in by Congress testified that Apple's tax strategy doesn't run afoul of International Law, I fail to see how the evidence presented by the Senate Subcommittee overwhelmingly proves that Apple engaged in dubious tax avoidance gimmicks.
Call it semantics if you will, but Apple's tax mechanisms are set up in such a way as to minimize the company's overall tax liability, all within the confines of the law. As easily as one can call it tax gimmickry, another could just as quickly and accurately call it tax compliance.
Cook said, "We pay all the taxes we owe - every single dollar." He added that Apple had never shifted any of its American profits to an offshore tax haven when, in fact, that is basically what it has done, routing tens of billions in pretax profits to a shell corporation in Ireland that exists solely to avoid taxes in the United States. He even said that the low taxes Apple pays overseas is on the profits of its overseas sales. Not to put too fine a point on it, but this was a flat-out lie.
On this point, Nocera has his facts completely backwards.
In its prepared testimony to Congress, Apple also emphasized that it has never shifted any of its American profits to offshore tax havens. This is true, despite Nocera's curious assertion to the contrary.
What Cook is saying here is pretty simple. Every single dollar Apple earns in the United States is taxed. Further, Apple, in no way whatsoever, moves any of its profits earned in the States abroad as to avoid paying U.S. taxes.
Regardless of what you think about Apple's tax setup with respect to its foreign earned income, Apple has not routed any of its American profits overseas. While some companies may engage in such behavior, not one iota of evidence presented even hints that Apple does any such thing.
That said, Cook's assertion that the low taxes Apple pays overseas is on the profits of its overseas sales is accurate. Nocera calls this a flat-out lie but conveniently neglects to explain why or how.
Instead, he proceeds to talk about how folks in the Senate hearing were eating out of Cook's hand.
In other words, Cook spent Tuesday claiming that the sun was setting when it was actually rising, and, predictably, by the time the hearing had ended, most of the senators were agreeing with him. Senator John McCain, the committee's ranking Republican, who had earlier labeled Apple "a tax avoider," was soon swooning over Apple's "incredible legacy."
Again, I watched the entire hearing and to say that most of the senators were agreeing with Cook simply isn't true. The notion that McCain came out guns ablazin' against Apple, only to be left swooning over Apple's legacy is misguided.
The fact of the matter is that Senators John McCain and Carl Levin pulled no punches with Apple. They went after Apple hard, asked extremely tough questions, and often times, really put Apple's panel of executives on the hot seat.
Comments regarding Apple's aptitude for innovation and its legacy were of course made, but these were often made in the context of, "Hey listen Apple, we think you're a great company and all, but your tax practices seem shady."
In other words, praise for Apple was typically sprinkled in at the end of particularly tough question and answer periods. I encourage you to go back and watch video of Senator Carl Levin grilling Apple executives for an extended period of time. It almost gets uncomfortably and awkwardly intense. Levin was completely unswayed by any of Apple's testimony, it seemed. Nonetheless, Levin, at the end, noted that Apple makes great products, going so far as to say that his granddaughter has an iPhone.
The only Senator with overwhelming and over the top praise for Apple was Rand Paul.
Indeed, Apple's fabulous success over the past decade or so - its creation of the iPads and iPhones that the world lusts over - is a large part of the reason it always gets the benefit of the doubt, whether deserved or not. Two years ago, when David Kocieniewski of The Times reported on General Electric's tax-avoidance prowess, a storm of protest resulted. Last year, however, when Kocieniewski and Charles Duhigg wrote about Apple's tax avoidance schemes as part of a series about the company that won a Pulitzer Prize, it was greeted mainly with yawns. Nobody really wants to hear anything bad about Apple.
At this point, I have to wonder if Nocera is simply trying to troll us. If anything, Apple's success with the iPod, iPhone, and iPad is precisely why the company rarely gets the benefit of the doubt. Indeed, Apple's unprecedented success, coupled with its billions in the bank, seems to have created an environment where Apple is often held to a different standard than other companies.
Furthermore, the notion that the New York Times' series of articles was greeted with yawns is laughable. It did win a Pulitzer Prize, right?
On that note, Philip Elmer-DeWitt of Fortune wrote the following this past April:
The fact is, the New York Times knows how to win Pulitzers -- better than any other journalistic operation. It has now won a record 112. It employs editors who specialize in identifying Pulitzer-winning topics and assigning reporters who will bring them home.
And that's what it set out to do -- with Apple as its conspicuous subject -- in seven major stories capped with a self-serving kicker that suggested that it was Times' reporting that led to substantive changes in the working conditions in China's electronics factories.
As for the claim that no one wants to hear anything bad about Apple? That's even more laughable.
If anything, it stands to reason that the NYT specifically targeted Apple because it knows that people love to read articles which badmouth Apple. It's a sure-fire way to generate an abundance of pageviews and attention, no matter how factual the assertions may be. Heck, some columnists have even made careers out of exploiting this dynamic (I'm looking at you Rob Enderle).
Almost comically, Nocera later in his piece admits that Congress has singled out Apple, just mere paragraphs after claiming that Apple is somehow afforded the benefit of the doubt.
In short, people love to hear anything bad about Apple. Who doesn't enjoy, after all, watching a giant fall?
Nocera goes on to explain Apple's tax setup abroad. Subsidiaries, holding companies, Ireland -- it's all there.
But here's the thing -- this isn't an Apple issue. A vast number of multinational corporations implement the same tax minimization schemes as Apple. Many companies, from Google to Pfizer to Coca Cola all hold billions of dollars in offshore cash that they are under no legal obligation to repatriate back to the U.S. And with the United States' extremely high 35% corporate income tax rate, can you blame them?
So sure, Apple has about $100 billion in profits overseas, but when you tally up the money all US-based corporations hold overseas, we start talking about trillions of dollars. Again, this isn't an Apple issue, it's a tax code issue.
Howard Gleckman highlighted this very fact on the Tax Policy Center Blog:
The remarkable thing about the Senate Permanent Investigations Subcommittee's report on Apple Inc.'s corporate tax avoidance is how unremarkable it is.
Because Apple is so profitable, the dollars involved will certainly attract attention (this is a Senate committee after all, so that is the point). The report alleges Apple reduced its U.S. corporate income tax by an average of $10 billion-a-year for the past four years. Since the corporate levy generated only about $240 billion in 2012, $10 billion foregone from one company is a very big number indeed.
But while it added a few interesting twists, Apple cut its taxes with the same tools multinationals have been using for years to minimize their worldwide tax liability. And if there is a scandal, I suppose it is the very ordinariness of these transactions. Apple's tax avoidance shop, it seems, is a lot less innovative than its phone designers.
It's also worth pointing out comments made Senator Rob Portman during this week's hearing:
If we don't reform the tax code, we're competing with one hand tied behind our back. Almost all of our industrial competitors have shifted to a territorial system including the UK, France, Germany, Japan. I think that's the right way to go. They don't tax active business income earned beyond their borders and their businesses are more competitive as a result. $1.5-$2 trillion is locked up overseas. That money is being deployed to put factories and R&D overseas. We've got to move quickly. No other nation erects such a high barrier to bringing earnings back to the US. Every one of our global competitors have reformed their tax systems since we last reformed ours. Not just the rate, but the code. If we don't reform, we'll continue to lose opportunities.
Nocera, with his seeming focus on Tim Cook's reality distortion field doesn't seem to grasp that the real issue is much larger than Apple.
NYT Columnist Joe Nocera laughably calls Tim Cook a liar originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 23 May 2013 15:00:00 EST. Please see our terms for use of feeds.
On the Daily Show last night, Jon Stewart covered, in typically hilarious fashion, Apple's recent trip to Washington D.C. to defend its tax practices.
Funny stuff, per usual.
My favorite moment was Stewart's sarcastic take on various Senators heaping praise upon Apple.
How about we pay you?! How about that? For the inconvenience of you having to keep your money overseas. I mean, the upkeep must be unbelievable, like having a pony.
The Tax Code Nano bit is also great.Source | Permalink | Email this | Comments
My kids are growing up as part of the Internet generation and, as a result, they love watching videos online. Being good Internet citizens, it's not surprising their favorite videos involve cats doing silly tricks. I would love to let them loose on YouTube to watch their cat videos, but there is an unsavory side to the video website that pops up in searches or YouTube's suggested videos list. Here are a few tips to help parents control the content that their child views on YouTube, and on the web, in general.Filtering on OS X
The quickest and easiest way to make YouTube kid-friendly is to enable Safety Mode. Safety Mode will screen out potentially objectionable content, so children can view YouTube in a web browser without unsavory videos and vulgar comments floating to the top. You can turn on Safety Mode by scrolling to the bottom of any YouTube page and clicking the drop-down menu in the "Safety" section. If you are logged into your YouTube account, you can lock this feature so it is always enabled. If you have multiple browsers, you have to open each browser and repeat this process to make sure Safety Mode is turned on in each one.
YouTube warns parents that this feature is not 100% foolproof, and some objectionable content could seep through its filters. If you want an extra layer of security, you can install third-party filtering tools like Safe Eyes from McAfee or Net Nanny. These services cost money, but they filter all the websites that your children visit, not just YouTube. There are browser-based extensions like FoxFilter for FireFox or Blocksi for Chrome that also filter website content. If you use Safari, parents can use the built-in filtering feature that is enabled when you turn on parental controls in OS X.
Parents looking for a house-wide filtering solution that works with all devices should look at OpenDNS and its parental control service. OpenDNS routes all your internet traffic through its server and filters that traffic for adult content, social networking sites, video sharing sites and more. You have control over the categories of content that they want to block.Filtering on iOS
A growing number of kids are watching videos using an iPad, an iPhone or an iPod touch, and as expected, most of the parental controls you use on the desktop don't extend to mobile. You can turn on YouTube Safe Search in mobile Safari or in the YouTube app to prevent access to provocative content, but I would rather have precise control over the videos that my kids watch on iOS. Unlike a desktop or laptop, which is easy to see even from across the room, a mobile device can be propped up in a lap and easily hidden from your view. I prefer to impose stricter restrictions than follow my children around the house peering over their shoulder to see what they are watching on the iPad.
There are several options to limit YouTube content on an iOS device. You can choose to install an app like iTubeList (iOS Universal, Free with in-app purchase to disable ads), which plays only YouTube playlists. You can setup a playlist with child-friendly videos and then turn your child loose with the iTubeList app. A similar app is KidSafe Tube (iOS Universal, $2.99), which filters YouTube content and allows you to add single videos, playlists, YouTube channels or search results to a blocked content list.
An alternative to a dedicated YouTube app is a kid-safe browser like Ranger Browser or Maxthon browser. These apps monitor all web traffic, not just YouTube and have additional features that allow parents to monitor their children's web usage. Besides limiting access to websites using black lists and white lists, Ranger Browser also saves a browser history and lets you set the time that you child can use the web. Maxthon browser has a kid-friendly UI and uses a safe list that allows you to setup a list of accessible sites. Any content, including advertisements and links, not on your list will be blocked.
Parenting Tip: How to control what your child watches on YouTube originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 23 May 2013 14:00:00 EST. Please see our terms for use of feeds.
Although we have no idea what (if any) new products will be released, the keynote is sure to be of interest to every Apple fan anxious to see what a Scott Forstall-less iOS 7 or Mac OS X 10.9 will look like.
As always, TUAW will hold a liveblog of the keynote on that date. Be sure to mark your calendar and keep some time on your schedule to join us for the event.Source | Permalink | Email this | Comments
Element Case is one of the few iPhone case manufacturers we talk to on a regular basis that continues to innovate with impressive designs that are entirely different from the mainstream. Whether it's their wood, aluminum and leather Ronin or the original Sector 5 case, you can be certain that an Element Case is going to be something that stands out from the crowd. Today we're taking a look at the Element Case Sector 5 Black Ops Elite (US$219.95), which is the perfect case for the Navy SEAL, SWAT team member, or tactical team wannabe in your life. We're giving our review case away, so stick around until the end of the review.Design
To get the amazing look of this design, Element Case worked alongside Hogue, a manufacturer of handgun grips, rifle stocks, knives and holsters. Hogue's G10 material is used for the back plate of the case and the knurled side grips as well. G10 is described by Element Case as "a high-pressure thermoset plastic laminate consisting of multiple layers of woven fiberglass mesh cloth impregnated with an epoxy resin binder." In other words, this stuff is tough!
As usual, the frame of the Sector 5 Black Ops Elite is made of ultrathin CNC machined aluminum for light weight and strength. There's a clip on the back of the case, but a tactical holster is also included for extra protection. Speaking of protection, you can make sure that your SWAT team buddies aren't able to see the incoming FaceTime call from your girlfriend since a Stealth privacy screen protector is included.
What else is included? You're going to need to know how to field strip this case in the dark with your eyes closed (just kidding), so Element Case throws in a little speed wrench to help in installation and removal.
The case comes in four different finishes. There's a black case with black G10 inserts, a black case with OD Green G10, a Desert Tan case with black G10, and Desert Tan with Dark Earth G10. Our review case came in the black and OD Green scheme, which looks extra sexy in my personal opinion.Functionality
Like all Element Cases, the Sector 5 Black Ops Elite has a little bit of assembly required. You need to install the aluminum frame first, then install the back plate. The clip on the back plate can be oriented in one of two positions -- once again, you'll need to remove and then replace a pair of Torx screws and some spacers to do so.
For the purposes of giving the review case away, I did not install the "rash guards" that are used to prevent scratching of the iPhone 5's frame, nor did I install the screen protector. The adhesive on the back plate is designed for removal.
Removing the upper right screw on the case with the included wrench took only a few moments, and then the case opened up like a watch band to wrap around the iPhone 5. There's a bit of what looks like neoprene padding in several key areas, keeping the aluminum frame from directly transmitting shocks from drops and bumps to the aluminum frame of the iPhone 5. Of course, not that long ago Element changed the design of the Sector 5 cases to include small amber plastic pieces that allow for more flexibility of the frame in case it is dropped onto a corner.
Once the frame is installed, it's time to clean the back of the iPhone 5 with the included alcohol-soaked cleaning wipe. When the back of the iPhone is completely dry, you remove the backing on the G10 back plate and then press the back plate onto the phone. The adhesive for the back plate doesn't cover the bottom half-inch or so, providing a small area to pry off the back if you want to remove it.
I liked the feel of the Sector 5 Black Ops Elite -- it's extremely rigid and solid. The belt clip grips well but is easy to install and remove from a belt, and the included tactical holster wouldn't look out of place on the equipment belt of any SWAT team member. The look of the case is amazing as well; Element Case made the Sector 5 Black Ops Elite look futuristic, while the Ronin it shares lineage with looks surprisingly steampunk.
The use of Hogue G10 material on the case is pure genius. The material is used for Hogue's line of handgun grips, rifle stocks, and knives (in the handles) and it is not only strong, but has a completely unique look to it.
The price of the case definitely puts it into the luxury category, but as the old adage goes, "You get what you pay for." Here's a case that should keep your iPhone 5 protected and lookin' good for years to come.Conclusion
It's not the case for everyone, but Element Case has another winner on their hands with the Sector 5 Black Ops Elite. If your tastes tend toward the tactical, you'll love this case.
- The combination of machined aluminum and Hogue CNC machined G10 make this a strong yet lightweight case
- One-of-a-kind tactical accessory look
- Included tactical belt holster adds even more protection
- Element Case's redesign of the Sector 5 case includes more flexibility in corners for better drop protection
- A bit expensive, but who's worried about the price tag?
Who is it for?
- The iPhone 5 owner who wants something strong and unique protecting his or her investment
So, does this case have you drooling yet? One TUAW reader is going to get to take our review unit out into the field -- it could be you!
Here are the rules for the giveaway:
- Open to legal US residents of the 50 United States, the District of Columbia and Canada (excluding Quebec) who are 18 and older.
- To enter, fill out the form below completely and click or tap the Submit button.
- The entry must be made before May 26, 2013 11:59PM Eastern Daylight Time.
- You may enter only once.
- One winner will be selected and will receive a Element Case Sector 5 Black Ops Elite iPhone 5 case valued at $220
- Click Here for complete Official Rules.
Element Case Sector 5 Black Ops Elite: The tactical case for your iPhone 5 originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 23 May 2013 13:00:00 EST. Please see our terms for use of feeds.
AdAge has an interesting article on the risks and challenges advertisers face when displaying ads on mobile devices. Besides the potential that users may never actually tap on your ad, there's also the risk that an advertiser's ads may not display correctly on various devices. If you're an advertiser and that keeps you up at night, you only have one real option for choosing a reliable ad network: Apple's iAds. That's because iAds are the only major mobile ad network yet to be accredited by the Media Ratings Council. As AdAge explains:
Apple's iAd earlier this month became the first major mobile-ad network to be fully accredited by the Media Ratings Council as adhering to the standards the Interactive Advertising Bureau and Mobile Marketing Association jointly released earlier this year.
During the auditing process, iAd demonstrated accurate reporting of impressions, taps, tap-through-rate, visits, views, views-per-visit, average time spent, conversions, unique devices and unique device visits. Apple said its mobile ad network is more streamlined than others and that it only charges for ads that fully render on users' screens.
AdAge notes that Google's DoubleClick is currently going through the process of getting accreditation, but other ad networks like MoPub are debating on whether or not to try to get accreditation because it can cost more than US$100,000.
iAds gets full accreditation by the Media Ratings Council originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 23 May 2013 12:00:00 EST. Please see our terms for use of feeds.
-Mother has appointed Brazilian-based creative director Gustavo Sousa, as partner. As a result, Sousa has relocated to
Mother New York where he continues as the CD leading the Stella Artois brand globally.
-WPP-owned, Kansas-City-based VML has teamed up with educational non-profit Minddrive to launch the “Social Fuel” tour (above).
-Barker/DZP has promoted Patrice Caracci to account supervisor.
-Newly formed marketing agency Avocados from Mexico, Inc. (AFM) has allocated $36 million to grow the category and appointed Arnold Worldwide as its integrated agency of record. Arnold WW beat two other N.Y. finalists, Grey and BBDO, for the integrated assignment.
-Regular The Office director Jeff Blitz is now available again for commercials via Anonymous Content.
-Rolls-Royce has launched a global creative pitch. link
New Career Opportunities Daily: The best jobs in media.
Yesterday TUAW showed you how voice search on Chrome for Mac has improved, now providing eerily Siri-like functionality in Google Search. According to a post yesterday on the Google Chrome Blog, the next target for voice search is iOS -- and we should see the update in just a few days.
The update won't require users to point Chrome at the Google home page. Instead, whenever you tap on the omnibox (the combination address/search field), a microphone appears. Tap it, speak your search query, and your results appear in a flash. As with the Chrome for Mac update yesterday, some of the results come back in the form of both a screenful of information and a spoken response.
The Googlers say that the update will also enable "faster reloading of web pages by using the cache more efficiently when the network is slow," perfect for when you're using Chrome on the road. Other iOS apps will also be able to give you the option to open links in Chrome and then return to the app with one tap.
We'll update this post as soon as the update is available.
Google: Voice Search coming to Chrome for iOS soon originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 23 May 2013 11:30:00 EST. Please see our terms for use of feeds.
Microsoft has released a new ad featuring the Windows 8 ASUS VivoTab Smart tablet and an iPad. The commercial slams the iPad pretty hard by picking and choosing examples of things the iPad can't do that Windows 8 tablet can, like live updating of tile apps, its inability to use multiple apps at once, and lack of Microsoft PowerPoint support. The kicker here is that the ad is narrated by actual responses from Siri. The ad ends with Siri asking, "Should we just play chopsticks?" -- poking fun at a previous iPad mini commercial.
Windows 8 has received significant criticism for its elimination of the Start button and there are strong reports that Microsoft is looking to redesign the OS in a hurry to stop plummeting PC sales.Source | Permalink | Email this | Comments
Consider this your odds and sods image of the day. Louisville-based digital agency Oohology threw a party to honor its launch of a new sorbet for client, Comfy Cow. What this has to do with body art is another story, but as someone who is fairly inked, it’s not such a bad incentive to get free tattoos for attending the usual agency soiree. Not sure if they did sleeve art, but here’s the full array of images from Oohology’s throwdown. Maybe we’ll consider this for the next AgencySpy party. Louisville Biz-Journal has more blanks to fill in, peep it here.
New Career Opportunities Daily: The best jobs in media.
The uber popular live music recognition app Shazam has received a major update today. The most noticeable change is a new mapping feature. Now users can explore a map and see what songs are being tagged in what areas of the world. Another major change is that Shazam is now a universal app. Previously there was Shazam for iPhone and Shazam for iPad, but now both apps have been rolled into one.
The iPad side of the new Shazam app has seen significant upgrades as well. Users are now greeted with a beautiful new home screen that allows them to flip through recently tagged songs. Another new feature is Auto Tagging, which tags any audio from TV shows our music playing around you without you having to tap a button. Shazam will even continue to run in the background and continue tagging songs when you leave the app. When you launch it again, everything that was tagged when you were outside the app appears on the new home screen.
Shazam is a free download.
Shazam app goes universal, adds mapping features, more originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 23 May 2013 10:00:00 EST. Please see our terms for use of feeds.
We’ve received confirmation that JWT New York has brought in Bajibot alum Jeffrey Castellano, who specializes in artificial intelligence and works on facial recognition technology, as its creative technology director. No word if this is a newly created position or if Castellano is replacing anyone as of yet, but we’ll let you know. Anyhow, Castellano’s new role at JWT NY calls for him to oversee emerging technology projects as well as digital studio output from its Big Apple hub.
Along with his 15 months as director of creative technology at Bajibot Media, Castellano has worked with a variety of brands during his career including Pepsi, Tommy Hilfiger, Armani, Chanel, Gap, Banana Republic, J.Crew, GE, Exxon, Budweiser, Coach, Louis Vuitton, State Farm, Foot Locker, Kraft and Victoria’s Secret.
New Career Opportunities Daily: The best jobs in media.