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Pizza Hut Launches Review
We’ve received confirmation that Pizza Hut is indeed reviewing its creative ad duties, which have been handled by The Martin Agency for the last three-and-a-half years. We’ve been told, though, that the Richmond, VA-based Martin will defend the account, which it beat out Gotham for at the end of 2009.
We’re trying to get a comment/statement from Yum! Brands-owned Pizza Hut, which worked with BBDO for 20 years prior to moving its account to the Martin Agency. Some of the latter’s most recent work for the chain includes this year’s “Hut Hut Hut” pre-Super Bowl push (see below). No word yet if Pizza Hut’s review includes the digital and social components, which Martin also took over on two years ago, but we’ll hopefully have some clarification this afternoon.
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Adobe's Creative Cloud Shifts Into High Gear
Wren Sound Systems V5AP AirPlay speaker: Stunning design, incredible sound

When it comes to getting music from your iOS device to a good speaker, there are a lot of different methods. There's the tried and true dock method, which can fall to pieces when Apple comes out with a new connector design as they did last year with Lightning. Some manufacturers have the mistaken hope that people will just use an adapter and a pair of wires to run to a speaker or two, while the vast majority have gone the route of Bluetooth. Wren Sound Systems has changed all that with a Wi-Fi connected AirPlay speaker called the V5AP (US$399) that is provides excellent sound reproduction in a beautiful design.
DesignThe unique design of the Wren Sound Systems V5AP speaker is an eye-catcher. Whether you're using the V5AP in a crowded, dirty dorm room or a mansion, the gently curving lines and wood surfaces immediately draw your eyes to the speaker. The case is finished in either a light finished bamboo or in deep, rich rosewood. Along the front of the speaker is a silvery grille that is backed with a diamond (shaped) matrix so that music is pumped through without distortion.
On one end of the speaker is a vertical array of controls. Unlike the confusing mess that many speakers clutter up the control panel with, this simply has four buttons: a power button, a set of volume buttons, and a button for selecting input (Wi-Fi, USB, or AUX). LEDs glow unobtrusively on the speaker case and don't tend to glare or attract undue attention.
Gallery: Wren Sound Systems V5AP AirPlay Speaker
There are a pair of 19 mm edge-driven soft dome tweeters, one at each end of the speaker, to produce a nice, open sound. On the bass end are two long-throw drivers with 4-layer voice coils. The bottom of the case is covered with a 4 mm silicone pad to absorb transmitted vibration when you really have the volume cranked up.
Inside that enclosure you'll also find an Intersil D2 50 Watt DSP-controlled digital amplifier to drive all of the speakers, along with the other fun electronics. There's a tuned acoustic port on the back to help the bass along, and the back is also where you'll find a setup button, USB port and AC adapter connection. By the way, if there's one thing I have to say is a failing of the V5AP is that it comes with a rather generic AC adapter and power brick. Fortunately, it has a nice long cable so you can increase the distance between power outlet and speaker.
Last but not least, the box includes a remote control that I frankly never touched, preferring to use the controls on my iOS devices. Note that the V5 speaker also comes in a Google Play-Fi version (V5PF), and a Bluetooth version is in the works.
FunctionalitySetup of the Wren Sound Systems V5AP is very simple. The company actually provides two methods; I chose to use my iPhone to set it up. Basically, you plug in the speaker, turn it on, make sure that USB is selected for connectivity, and then plug your iPhone or other iOS device into the speaker. Almost immediately, a dialog appears on the iOS screen asking if you wish to share your Wi-Fi settings with the speaker. Tap OK, and a few moments later your V5AP is joined to your Wi-Fi network. You can unplug the iPhone at this point, although I kept mine plugged in for a while to give it a charge!
Next, it's just a matter of selecting the speaker from the AirPlay controls on your iPhone, iPad, or iPod touch. You'll want to make sure that the speaker has good Wi-Fi connectivity, but once you're connected you can begin playing music...
...and that's where the joy of this product comes in. The sound is full, crisp, and just plain amazing. The V5AP sounds better than any other AirPlay speaker, Bluetooth speaker, or dock that I've reviewed. I was able to crank this speaker up to the point that the floor was shaking and the sound was still undistorted.
Regarding my comment about needing good Wi-Fi connectivity: I moved the speaker to several locations, one that's a known "dead spot" on my Wi-Fi network. While I still had connectivity, traffic from the MyFi card in the camera I was using for photographs actually caused the connection to drop momentarily. Bringing the speaker back into an area with better Wi-Fi coverage resolved this issue.
ConclusionMany AirPlay or Bluetooth speakers on the market are plagued with either boring design, bad sound, or complicated setup. Wren's V5AP is simple to set up, pleasant to look at, and boasts audiophile sound quality.
Pros
- Beautiful case design
- Easy to use controls
- Simple and fast setup
- Best-in-class sound quality
Cons
- Uninspired use of a generic AC adapter that Steve Jobs would hate
Who is it for?
- The connoisseur of good design and excellent sound quality -- in other words, the V5AP is perfect for any Apple customer
Wren Sound Systems V5AP AirPlay speaker: Stunning design, incredible sound originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 18 Jun 2013 08:00:00 EST. Please see our terms for use of feeds.
Arnold’s Pogogram Provides Social Content with a Bounce
Most people can barely walk and chew gum at the same time, but Arnold Worldwide’s latest creation, the socially versatile Pogogram, can multitask with ease. The pogo stick can bounce, take video and pictures, and post content to Instagram, Vine, Flickr, etc. Still working on that chewing gum bit, though. I’m not sure why the agency would build such a tricked-out pogo stick with a Canon G15 camera attached – maybe so staffers can goof around in the lobby on breaks? – but it’s a cool side project bolstered by a minimalist video with a peppy French song straight out of a Woody Allen movie. You may also want to know that Pogogram even holds a pogo stick Guinness World Record for highest bounce.
Arnold seems to have a fondness for building souped-up consumer products. First there was the socially connected beer vending machine, a homey staple for frat houses with an abundance of engineering students. Next came the Arnold Bike from Arnold Amsterdam. Beer vending machine, check. Bike, check. Pogo stick, check. Now, is there a way to combine all of the inventions together? Maybe a hydraulic bike with a beer dispenser? Think of the awards that baby could win…
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Apple shortens Jony Ive's title to "Senior Vice President, Design"

Well it's official now. With iOS 7 now out of the bag, Jony Ive's title at Apple has recently been changed to reflect his added responsibilities and increased influence across Apple's product line. Whereas he used bear the title of Senior Vice President of Industrial Design (as recently as June 9), he now holds a more comprehensive title -- Senior Vice President of Design.
Ive originally made a name for himself as the man behind Apple's gorgeous and often innovative hardware designs. With the October ouster of Scott Forstall, however, Ive began applying his design aesthetic to Apple's software as well, an aesthetic which first became apparent last week when Apple unveiled a complete revamp of iOS.
via 9to5Mac
Apple shortens Jony Ive's title to "Senior Vice President, Design" originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 18 Jun 2013 07:00:00 EST. Please see our terms for use of feeds.
Reminder: The Wrath is Back This Thursday
If you’re as forgetful as we are, let us just remind those of you based in NYC who didn’t make the trek out to Nice that the Wrath of Cannes returns this Thursday. As we mentioned a few weeks ago, competition and judging returns for the seventh annual installment of Woods Witt Dealy & Sons’ annual event, which focuses on the agency’s new brew, Wrath of Cannes Bitter Ale. While WWD&S has a recipe, label design and brewer in tow, the agency needs funds to bring its Bitter Ale to life, hence why it’s going the Kickstarter route. The Wrath 7 competition itself is explained in this brief, which asks participants to devise a social media campaign to drive folks to Kickstarter and ultimately donate.
Those who feel like competing can submit ideas directly at this Thursday’s event, which takes place at 200 Orchard from 7-11 PM. You can get further updates by following WoC7 here.
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Morrison's Little Big
Grey NY, Digital CD Thurlow Part Ways
Sources familiar with the matter confirm that John Paul Thurlow, who’s spent just over two years at Grey New York serving as VP/sole global digital creative director across its beauty accounts including Pantene and Clairol, is no longer with the agency. From what we’ve been told, Thurlow was “let go.” Prior to his stint at Grey, the Brooklyn-based creative has also had fairly lengthy CD stints in London at the likes of LBi and Critical Mass.
Along with his 15-plus years of agency experience, Thurlow perhaps more interestingly moonlights as an illustrator whose Covers series has been featured in Juxtapoz among other trades. Regarding his exit from Grey, one tipster laments that “he deserved a hell of a lot better.”
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And Partners Make Seven
Tuesday Morning Stir

-SapientNitro has unveiled its second of six Cannes Lions infographics, this time focusing on the ’60s. link
-Speaking of, the Cannes 2013 Cyber, Design and Radio Lions shortlists have been released, with winners to be announced Thursday. link
-Advertising/publishing vet Marc Gallucci and former Goldman Sachs VP Lane Murphy have launched their new content marketing firm, Relevant24 (or R24 for short), in Boston’s South End. link
-Global social media agency We Are Social hired J.D. Power and Associates alum Michael Greve as a senior analyst in its New York office.
-London-based digital agency Metia Group has launched a free app for Windows 8 called Modern Web Analytics. link
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Firstborn Nabs Digital AOR Duties for L’Oreal Luxe
It’s been quite a while since we’ve heard from NYC-based, Dentsu-owned digital shop Firstborn, which has now taken over for R/GA as digital agency of record for L’Oreal Luxe, the cosmetics/beauty giant’s luxury brands unit that includes Lancome, Giorgio Armani, Kiehl’s and Urban Decay. The review for the Luxe digital account appears to have lasted longer than Honda’s as L’Oreal kicked it off last summer with approximately 15 agencies initially vying for the biz.
Regarding her company’s new digital AOR appointment, L’Oreal Luxe president Carol J. Hamilton says, “I am so pleased to have a partnership with Firstborn, whose dedicated energy and expertise in the world of digital will help drive our brands to new heights.” As a result of the win, Firstborn essentially extends its relationship with L’Oreal as it’s already worked with the brand’s Redken line. The digital shop, which has also handled digital efforts for other notable brands including Pepsi, Aflac and Under Armour, will initially focus on digital ecommerce marketing strategies for various brands within the Luxe portfolio.
R/GA, which had served as Luxe digital AOR for two years, will still continue its seven-year relationship with L’Oreal Paris.
New Career Opportunities Daily: The best jobs in media.
Apple's love of 'Mavericks' has been around for a while

At this year's WWDC Apple previewed the latest version of OS X 10.9 named Mavericks. The name was a departure from its previous scheme of naming OS X after cats. As Phil Schiller noted in the keynote, Mavericks is a popular surfing spot in California that many Apple employees like to go to to catch a wave - and as we've noted, it's close to where Phil Schiller lives.
An interesting little factoid about Mavericks (courtesy of keen eye reader Tyler G) is that this is not the first time Apple has used the name.
Way back in 2005 the company spotlighted the Mavericks surfing spot in promo material for its then-newly released Aperture software. Surfing images from Mavericks, along with the locale's name, can be found as elements of custom-made Aperture books and also as contact sheets on the original web page announcing the features of Aperture.
Apple's love of 'Mavericks' has been around for a while originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 18 Jun 2013 04:45:00 EST. Please see our terms for use of feeds.
Perhaps Guy Who Directed ‘Smack My Bitch Up’ Will Convince You to Buy a Lexus
From Team One and director Jonas Åkerlund (whose music video reel includes Prodigy’s “Smack My Bitch Up,” Blink 182′s “I Miss You,” and Madonna’s “Ray of Light”) comes a new campaign for the Lexus IS. As you can see, Lexus is really trying to market their new luxury sedan as a high-fashion, chique automobile, which strays a bit from the brand’s usual “Hey, you want a luxury car, but you don’t want to go nuts?” appeal. And, considering Åkerlund’s impressive resume, who better to pay a ton of money to make your product pop on TV?
Both “Crowd” and “Color Shift” succeed in that they’re flashy, somewhat dystopian depiction of urban wealth looks starkly different than any other car advertising you’ll see during commercial breaks. However, will consumers buy that Lexus is a brand that can adeptly align itself with fashionable, rebellious youth? Credits after the jump.
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Eddy Cue: Steve Jobs picked 'Winnie the Pooh' as the iBooks freebie, also came up with the idea for 'page curls'

While testifying in court last week, Apple executive Eddy Cue had a number of interesting tidbits regarding the origins of the iBookstore, namely that Jobs was initially opposed to the idea but quickly hopped on board after Cue convinced him that the iPad would make the perfect e-reader.
Today, Cue took the stand once again where he divulged some more interesting tidbits regarding Apple's foray into the e-book space.
At one point during today's proceeding, an Apple attorney asked Cue a number of questions about Steve Jobs and his involvement in Apple's iBooks initiative.
Once again, All Things D was there covering the trial and relayed the following nuggets of information.
The "page curls" in the iBook app, which show up when you flip an iBook's page? That's Steve Jobs's idea.
It was Jobs's idea to pick ""Winnie-the-Pooh" as the freebie book that came with every iBook app. Not just because Jobs liked the book, Cue said, but because it showed off iBook's capabilities: "It had beautiful color drawings, that had never been seen before in a digital book."
Jobs was also specific about the book he used to show off the iBook during his initial iPad demo in January 2010. He picked Ted Kennedy's "True Compass" memoir, because the Kennedy family "meant a lot to him," Cue said.
Indeed, Cue's testimony serves to underscore that you'd be hard pressed to find another CEO in the annals of tech that was as product and detail oriented as Steve Jobs.
Apple's trial with the DOJ is slated to end this week.
Eddy Cue: Steve Jobs picked 'Winnie the Pooh' as the iBooks freebie, also came up with the idea for 'page curls' originally appeared on TUAW - The Unofficial Apple Weblog on Mon, 17 Jun 2013 20:00:00 EST. Please see our terms for use of feeds.
EA/Chillingo's E3 2013 offerings: Plants vs Zombies 2, Fightback, and more

Chillingo, unfortunately, wasn't mentioned at all during EA's press conference last week. I thought the big publisher would at least give a little nod to its extremely successful mobile publishing arm, but no such luck. I did, however, go and see the team gathered in their annual suite near the LA Convention Center, and got a nice look at their upcoming slate for the next few months. Here's a quick title-by-title rundown of what Chillingo and parent company EA were showing off.
Plants vs. Zombies 2
This is technically not a Chillingo title, as it's being developed by Popcap and published by EA. But it was probably what will turn out to be the biggest title in the suite for sure. Plants vs. Zombies was a huge hit on mobile, and so Popcap is bringing it first to iOS later on this month. In addition to new plant types and lots of new stages, the title has a time traveling theme. Crazy Dave will take you and your plants back through time to fight zombies in Ancient Egypt, the Wild West, and the pirate-infested seas, with one more (probably a future) level coming soon after launch.
This time around, the game is based on that series of worlds, so each world will have its own core levels, challenge levels, and then endless levels to play through. Levels are unlocked as you open them up with keys that you collect, and you'll need to earn a certain number of stars to open up "star gates" and move to the next world. Gameplay is as colorful and fun as ever in the very popular Plants vs. Zombies series, though there are a few new elements, like the ability to drag across the screen and pick up sunlight, rather than having to tap on each sun separately.
There are also new touchscreen-based powerups to play with, and this is where the game's biggest issue comes in: It's a freemium title. The original Plants vs. Zombies was very much a premium game, in that you paid once and played forever. But Popcap has elected to go freemium with PvZ2, so it'll be free to download, and then various currencies and items will be available via in-app purchase. Popcap's reps were very clear to say that players would be able to see the whole game for free, and that's true, but even in my short playthrough, I saw no end of reminders that I could spend real money on in-game items. Powerups cost currency to use, which you can earn in-game, or you can spend real money on them if needed. And a special item called plant food provides your plants with a big boost, and can be collected from certain zombies or purchased directly.
The jury's out on this one for now -- we'll have to wait and see if the changes bother Popcap's audience at all. Popcap believes there's more money to be made with a freemium scheme, and that's almost certainly true. But the freemium elements may turn off a sizable part of the audience that doesn't want to be continuously bothered for cash, and could taint the series' otherwise sterling reputation for quality. Plants vs. Zombies 2 is due out very soon.

Fightback
Fightback is a Chillingo-published title being developed by Ninja Theory, the talented folks behind the great Enslaved: Odyssey to the West and the recent DmC: Devil May Cry, both for traditional consoles. Fightback is a much simpler action game with an '80s feel, as you play a muscle-headed thug fighting through floor after floor of various towers, trying to save his oft-kidnapped sister. The game features a simple control scheme (tap to punch, swipe to kick or duck), and challenges the player to keep an attack combo going and defeat all of the baddies within a certain time limit.
Fightback seems simple but fun -- one level takes place in an arcade, and the neon signage and fictional arcade cabinets add a nice bit of fun to the fisticuffs happening in the foreground. It too is a freemium title, and in addition to upgrading weapons and equipment, the hero can also get tattoos, which provide special buffs and abilities. Fightback should be an excellent but simple action title, and a nice entry into iOS for the veterans at Ninja Theory. It's set to arrive sometime this summer.

Zya
Zya is the product of a company called Music Mastermind, and it has already picked up 300,000 users courtesy of a PC-based beta last year. It's a music creation app, though while most music creation tools are buried under complicated UIs and science, Zya instead goes with cute characters and flashy graphics, and turns the process of creating and mixing a song into a game, of sorts. You start by choosing a series of music tracks (including a bass line and a rhythm section), either picking from the original pieces provided, or using licensed music from artists like Kelly Clarkson or Madonna. You can then add a melody, again from a licensed piece, or simply by singing your own into the iPad or iPhone's microphone.
The game will then mix all of your tracks together (courtesy of a cute cartoony dog hitting a big green "Mix" button), and then reward you various points and achievements based on the mix you chose. You can then share that mix via YouTube or other social networks, with friends or online with the public.
Zya seems like a great idea -- it combines some really impressive music creation and mixdown tools with cute characters and a very clear interface. There are only 20 licensed songs to start, but of course the company is ready to add more, if the app sees the popularity it needs. Zya will be out later this year, on iOS first, with an Android version to follow.

Icycle
Icycle was my favorite game at GDC this year, and we chatted with creator Reece Millidge just a while ago. The good news about Icycle is that it's just as beautiful, charming, and well-made as it was at GDC, and it's even closer to release (though obviously Chillingo is putting the time in to get it right).
The bad news, however, is that some freemium elements are creeping into the gorgeous gameplay. Now, when your character dies, you're presented with a button to retry right from where you started, with a small cost of currency to pay (undoubtedly available via in-app purchase). There are also various boosts and other items buy, and unfortunately the menus for those items just appear garish and commercial when overlaid on the spectacular game itself. Icycle has to make money, of course, but it's a little depressing to see commerce invade what should really be held up as pure art.
We'll have to see how that balance plays out -- it would be a shame for Chillingo to ruin such an excellent experience with a few overly crass sales pitches. Icycle is almost done, I'm told, and we should see it on the App Store soon.

Ultima Forever
Finally, Ultima Forever was on display yet again. I saw this in action at GDC for the first time, and it was and impressive retake on the old Ultima RPGs, made directly for iPhone. Unfortunately, it too suffers a little bit from the freemium focus that Chillingo has had lately, using a relatively annoying scheme of requiring keys of various qualities to do RPG-standard things like open chests and repair damaged equipment.
Fortunately, senior producer Carrie Gouskos seems particularly sensitive to the freemium concerns, especially after what sounds like a very enlightening Canadian beta. She told me that she's very dedicated to not only making sure there's a free-to-play path through the game that's fun and rewarding, but has also been lowering prices lately, trying to get the in-app purchases to a place where they're both profitable (for Chillingo's sake), and tolerable (for the audience's). We'll be able to see the game soon -- it's set for a worldwide release sometime in July.
Chillingo is one of my favorite publishers on the App Store -- the staff over there has made some terrific decisions in partnering up with quality developers, and all of these titles seem like great, well-polished experiences. Freemium is turning into a bad word with these titles, however, even when it doesn't have to be. We've seen in the past that audiences on iOS are more than willing to pay for high-quality experiences, and while the constant ask may make Chillingo more money in the end, it could sully the company's reputation, especially as there are more and more great experiences on the App Store that don't constantly pester for cash. Hopefully this company can find a good balance between profitable and fun, and keep publishing these great titles without having to cram them full of controversial freemium pitches.
EA/Chillingo's E3 2013 offerings: Plants vs Zombies 2, Fightback, and more originally appeared on TUAW - The Unofficial Apple Weblog on Mon, 17 Jun 2013 19:00:00 EST. Please see our terms for use of feeds.
Bracketron NanoTek Stand: minimalistic design by 1.0 Innovations, functional standout

You may read this review of the Bracketron NanoTek Stand (US$29.95) and ask yourself "What's so exciting about a angled piece of aluminum with some sticky pads on it?" Well, many times smartphone stands are tied to a particular generation of a smartphone, so when the next big thing appears on the market, it's time to toss the stand for a newer model. The Bracketron NanoTek Stand is a design that works now and will keep your iPhone happy for the foreseeable future.
DesignThe NanoTek Stand began life as the SETA Smartphone Stand, a Kickstarter project by 1.0 Innovations that is still underway and has so far pulled in almost four times the funding goal. It appears that Bracketron saw just how successful the Kickstarter project was and they've now licensed the design. The Bracketron product is available now, and can be purchased online or from a number of retailers. For more information about the Kickstarter project, check out the video below:
The NanoTek Stand/SETA Smartphone Stand is a piece of aluminum weighing in at 2.2 ounces, bent so that there's a little "foot" on the bottom to allow it to stand up on a desk and adorned with a t-shaped slot cut through the lower part for a charging cable to snake through. On the bottom of the "foot" there's a NanoSuction[TM] pad so that your phone and the stand aren't going to topple if you happen to bump it. Another NanoSuction pad is on the front of the stand, and that's what you slap your iPhone onto.
Gallery: Bracketron NanoTek Stand (design by 1.0 Innovations)
As noted, the t-slot in the front of the stand is perfect for feeding through a 30-pin Dock or Lightning connector for charging. The NanoTek is currently being sold in either white or silver.
FunctionalityNanoSuction pads are amazing; they work well for sticking items to flat surfaces, and then letting you remove them without damaging either surface. That material is not sticky to the touch, and it doesn't pick up a lot of dust or grime The 1.0 Innovations folks who set up the original Kickstarter project for this stand even have the idea of selling some super-sized NanoSuction pads for attaching iPads to surfaces like walls, refrigerators or windows.
With a naked iPhone or -- believe it or not -- iPad mini, the device stuck right to the stand and stayed in one place. Especially with the iPad mini, it's a great way to have access to the device on a desktop without taking up a lot of space.
Well, there appears to be one material that isn't NanoSuction-friendly, and that's the material that Mophie juice pack battery packs are made out of. That's what I use to keep my iPhone 5 charged up, and it just won't stick to the stand. Pull off the case and the iPhone sticks like glue, put it back onto the stand and it falls off.
Bracketron does include a second pad that's supposed to work better with silicone or textured cases. I tried to remove the original pad to place the second pad onto the stand, and that was nigh impossible considering the adhesive used. I ended up placing the new pad on top of the old, and it didn't work with the Mophie case either. Note to Bracketron and 1.0 Innovations: apparently Mophie uses Kryptonite to make its cases...
ConclusionThe modern miracle of nano-suction pads strikes again in this minimalist smartphone stand from the design team at 1.0 Innovations. Buyer beware, though -- this stand doesn't work with every case on the market.
Pros
- Unobtrusive design that looks at home anywhere
- NanoSuction pads work well to grip tightly to most flat surfaces and "naked" smartphones, and it's easy to remove the devices or move the stand
- The cable management system (i.e., t-slot) built into the stand is a stroke of genius
- Price is reasonable
Cons
- NanoSuction pads do not stick to some case materials
Who is it for?
- Anyone who wants to support an iPhone in a slightly angle vertical position on their desk or desktop
Bracketron NanoTek Stand: minimalistic design by 1.0 Innovations, functional standout originally appeared on TUAW - The Unofficial Apple Weblog on Mon, 17 Jun 2013 18:30:00 EST. Please see our terms for use of feeds.
Daily iPhone App: Solstice Arena is Zynga's shot at multiplayer online battle arenas

I first got to see Solstice Arena, Zynga's latest iOS entry, at GDC earlier this year, and then had a short meeting again last week with the publisher at E3. But you no longer have to take my word on what it's like: The game arrived on iOS worldwide last week, so you can grab the free-to-download title at your leisure.
And I recommend you do. Zynga has a reputation for pushy freemium elements in goofy casual titles, but I can confirm this game has none of that. This is a true mobile MOBA (multiplayer online battle arena) title, similar to League of Legends, but very iOS-centric in its delivery. The game has been simplified in a lot of very smart ways, producing a high-quality title that's very impressive. In my own play, I've found some minor balance issues (the healer character, for example, seems awfully overpowered, especially when teamed up with a burly bruiser), but I am sure those will get evened out as the game gets periodic updates and tweaks.
And while yes, this is a freemium title, that part is also done very intelligently. The freemium elements are mostly confined to customization and convenience. Just like League of Legends, the game opens up a number of free heroes to play every week, so there's ongoing variety even if you never spend a dime. And if you do, real money can only buy you custom skins for the heroes you own, or can pay for boosts in your own XP, so spending money doesn't affect the gameplay at all. Prices are a bit high (which is something else I expect will likely be tweaked in a future update), but all in all, the freemium elements almost never get in the way of the gameplay, which is very respectable on Zynga's part.
In short, Solstice Arena is exactly the kind of game Zynga needs to help cleanse its reputation as a money-grabbing casual publisher. I would hesitate to call it truly hardcore (I think the game needs about double the heroes and maybe another map or mode to really start comparing its depth to a standard PC MOBA), but it's definitely a "mid-core" experience that delivers a lot of fun. If you're a MOBA fan or just want to see what Zynga is doing right lately, give it a download and a try on iPhone or iPad.
Daily iPhone App: Solstice Arena is Zynga's shot at multiplayer online battle arenas originally appeared on TUAW - The Unofficial Apple Weblog on Mon, 17 Jun 2013 18:00:00 EST. Please see our terms for use of feeds.
MacStadium to provide new Mac Pro hosting and colocation

For the Mac faithful, it won't do to share space on just any server -- you want to use a Mac server. Likewise, we like to have our own Mac servers colocated at a place that specializes in Macs. That's why hosting providers like MacStadium are so popular. Now MacStadium has announced that as soon as the new Mac Pros arrive, they'll be ready to rack 'em and stack 'em in their hosting and colocation center.
The company expects to be able to fit 270 Mac Pro servers per POD on only 12 square feet of floor space in their datacenter. That's what that Lego-like image above represents, with Mac Pros sitting on their sides stacked 15 tall, nine wide and two deep. That MacStadium facility provides redundant cooling, power and security systems, and each of those Mac Pros will be connected to the world with Gigabit Ethernet through a 50 GB/s network backbone.
The existing Mac Pro, according to MacStadium, has never been popular in the hosting and colocation world because of their huge physical footprint and high power draw.
MacStadium will be able to provide Mac Pros as a monthly rental or purchase, or you can send in your configured Mac Pro for collocation.
MacStadium to provide new Mac Pro hosting and colocation originally appeared on TUAW - The Unofficial Apple Weblog on Mon, 17 Jun 2013 17:30:00 EST. Please see our terms for use of feeds.
Automattic buys third-party Wordpress app Poster to improve its own mobile apps

Automattic, the company behind Wordpress, has purchased the iOS Wordpress client Poster. Developer Tom Witkin is joining Wordpress' mobile team with the aim of bringing his app's unique features to Wordpress' own app.
Sadly, progress for Wordpress means Poster is no longer available in the app store, but there's a bright spot for those who've already picked it up. Users who already own the app will be able to re-download it from their accounts and Witkin has announced that he will continue to provide support.
Poster brought a number of features not found in the company's own apps to Wordpress users, including Dropbox integration for importing articles from the cloud, support for Markdown and the ability to choose your own URL slug for posts. While it's sad to see Poster leave the App Store, it's nice to know Wordpress' own apps will most likely be seeing these improvements in the future.
Automattic buys third-party Wordpress app Poster to improve its own mobile apps originally appeared on TUAW - The Unofficial Apple Weblog on Mon, 17 Jun 2013 17:00:00 EST. Please see our terms for use of feeds.
Digg Reader beta launching next week on iOS

With the impending doom of Google Reader just around the corner on July 1, RSS fans have been searching for an alternative to their beloved feed. Digg has heard their cries, and will be launching the first public beta of its new Reader replacement, called Digg Reader, next week.
The beta will slowly roll out at first, but Digg promises it will be available to everyone by June 26. Digg has made it clear the service will become a freemium product, akin to services like Evernote which provide free services with extra paid options available to those willing to pay. However, all of the features available during the free beta will remain part of the free version of the reader in the future.
Digg Reader will come with migration tools to help you move your feeds from Google Reader. In addition, Digg promises the core product will feature mobile apps that sync with your Reader web page, a clean layout that focuses on article content and support for subscribing, sharing, saving and organizing.
The mobile beta will launch on Digg's iOS app, with Android support coming in the 60 days following launch. Other upcoming features include integration of third-party services like Buffer and Evernote and improved sorting and filtering of feeds, notifications and search.
Digg Reader beta launching next week on iOS originally appeared on TUAW - The Unofficial Apple Weblog on Mon, 17 Jun 2013 16:30:00 EST. Please see our terms for use of feeds.
