This really does nothing for me, its too big and chunky and doesnt look suitable for a Jeweler.
The 3d effects dont add anything to the logo and would look better without them. The typeface used looks very old and I wouldnt say its too suitable.
As a tip, it might be refreshing to think a lot more about the client, what would reflect them best etc, before trying out an effect and seeing if you like it and posting it for critique when it really doesnt look ready for critique.
Not sure what to suggest to be honest, start over?
Sorry to be harsh, but its how I see it.
__ jammindesigns.co.uk
Submitted by jhmcreative on Thu, 2006-02-09 13:35.
As a designer - you first duty is always to your client and what their needs are specifically. I suggest going back to them and/or you or whomever it is and focus first on who you are selling/communicating to? Also, is this high-end Cartier jewelry? Jakob The Jeweler? Is it sold exclusively by private viewing?
These are the types of questions to be asking as it will better guide you through the process. As for the effect - be careful when maipulating fonts and how it will then translate as a finished piece as well as applied across all mediums. The beveled edges aren't as smooth as they could be and since you are in a business of selling jewelerly - people want to know that the brand stands for excellence...right? Would you buy a gold and/or piece of jewelry that had beveled edges with coarse lines through it?
I am thinking due to your fint selection - that this is Greek or Arabic of somekind? If that is due to your nationality - then it's fine but again keep going back to who you are selling to and not so much who you are.
I don't mind the font at the bottom but you may want to try taking the bigger two letter and placing them centered behind your type or trying some new lock up where the two letter are embossed but flat versus beveled and askew.
Seen it way too many times. I live in a community full with shops of this sort. All the logos look almost exact like the one above. Initials in gold, with the name printed below.
I agree with what both Jammo and jhm creative have said - 'back to who you are selling ... not so much who you are'. A quick suggestion, a royal looking typeface with 'links' in the words Nikar Jewelers?
Very sorry but the first thing that comes to mind is Powerpoint. I agree your work should orbit the client's world but there could be a more subtle approach to this logo, just by it being jewelry.
Sorry
This really does nothing for me, its too big and chunky and doesnt look suitable for a Jeweler.
The 3d effects dont add anything to the logo and would look better without them. The typeface used looks very old and I wouldnt say its too suitable.
As a tip, it might be refreshing to think a lot more about the client, what would reflect them best etc, before trying out an effect and seeing if you like it and posting it for critique when it really doesnt look ready for critique.
Not sure what to suggest to be honest, start over?
Sorry to be harsh, but its how I see it.
__
jammindesigns.co.uk
I agree with Jammo...
As a designer - you first duty is always to your client and what their needs are specifically. I suggest going back to them and/or you or whomever it is and focus first on who you are selling/communicating to? Also, is this high-end Cartier jewelry? Jakob The Jeweler? Is it sold exclusively by private viewing?
These are the types of questions to be asking as it will better guide you through the process. As for the effect - be careful when maipulating fonts and how it will then translate as a finished piece as well as applied across all mediums. The beveled edges aren't as smooth as they could be and since you are in a business of selling jewelerly - people want to know that the brand stands for excellence...right? Would you buy a gold and/or piece of jewelry that had beveled edges with coarse lines through it?
I am thinking due to your fint selection - that this is Greek or Arabic of somekind? If that is due to your nationality - then it's fine but again keep going back to who you are selling to and not so much who you are.
I don't mind the font at the bottom but you may want to try taking the bigger two letter and placing them centered behind your type or trying some new lock up where the two letter are embossed but flat versus beveled and askew.
I hope this helps!
Regards,
JHM
Seen it way too many times.
Seen it way too many times. I live in a community full with shops of this sort. All the logos look almost exact like the one above. Initials in gold, with the name printed below.
I agree with what both Jammo and jhm creative have said - 'back to who you are selling ... not so much who you are'. A quick suggestion, a royal looking typeface with 'links' in the words Nikar Jewelers?
All the best.
Looks like powerpoint
Very sorry but the first thing that comes to mind is Powerpoint. I agree your work should orbit the client's world but there could be a more subtle approach to this logo, just by it being jewelry.