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Hi all,
After such a productive response from you all last time I thought I might pose another question to you all. That will hopefully create a spark of something special. I have been asked to come up with a brand for the backend of a catering company website where policies and procedures a forum etc will be available. However, I have been given free choice on the brand name... The company is called Thomas Franks first ideas have been Asparagus, TFForum, arTFul, TFresh.
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franks naturally gives me
franks naturally gives me the feeling of unhealthy, grilled food. What kind of food does the place actually have?
Remove the green. Do this in
Remove the green. Do this in black and white.
To be honest I'm not really seeing a logo here. It doesn't represent anything, it's just the company name all lower case with a swoosh under it. Definitely need to brainstorm on this one.
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Powerpoint is not a design application
Agreed.
All I see is type with a little "swoosh" underneath.
I honestly think you need to start over with this, not necessarily to incorporate a restaurant/eatery-type feel, like a graphic, but SOMETHING that conveys food.
I'm just not getting it with this.
As mentioned, definitely work your mock-ups in black & white BEFORE adding colors, as it detracts away from the concept completely.
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"The name's Bond, James Bond."
www.onegirlcreative.com
I echo the above sentiments,
I echo the above sentiments, plus having the logo all horizontal reinforces the unfortunate association with frankfurters.
Mara
logo
The logo shown here is unfortunatly the company logo that was created by the previous designer, and the MD will not let me change the company brand what I am looking for here is ideas of names for the company intranet site. They serve the best sustainable, local, organic, fairtrade and seasonal produce with a commitment to the highest standards of service, craft and creativity in all areas of the business. Some ideas I've had:
Plug In
arTFul
vaTFul
TFL - Total Fresh Live
Degrees
Palate
180
The Hub
The Heart
Olive
Spoon - Don't be spoon fed
E.
TForum
Gourmet
eFresh
ezine
ezing
intrafrank
TFIntranet
Rob, why post the logo if
Rob, why post the logo if you don't want a critique on it? Also, it's very annoying that you're doing multiple posts on something that you really should do on your own. If you've been tasked with picking a name, make a case and show 3 options rather than doing the shotgun approach and making us pick for you.
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Powerpoint is not a design application
Gah.
Natobasso: ". . .If you've been tasked with picking a name, make a case and show 3 options rather than doing the shotgun approach and making us pick for you."
x2
This is not what we're here for. This is a design critique. If say, you had two that you thought were best, we could give our opinions. But from what I understand, this is what you are getting paid for. This is not the place for this, imo.
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My Portfolio
I keep thinking amazon.com
I keep thinking amazon.com
yep...
Same here.
As above...
Reminds of amazon.
It depends on what market you're aiming at, if it's US then franks could be an issue, if it's elsewhere franks don't generally conjure up the same image.
I do like the simplicity but it's almost too simple. Too tailored and not enough time spent on it. I always say to simplify but I thing this is the other extreme, it needs more thought.