The latest PBS Off Book episode, dubbed Photoshop Has Changed the World, takes a look at several aspects of the impact of digital image editing on illustration, retouching and online popular culture. It's a brief but worthy effort, although there's more to all this than simply Photoshop. For example, one can agree with the claim that, "With the ability to alter any image in the media landscape, everyday people now have the means to critically comment on culture and spread their ideas virally, leveling the playing field between traditional media creators and consumers." But those "everyday people" are for the most part not creating wacky cat photos with a product that sells for $699.
Adobe is still offering a discounted rate of $29.99 for the first year of Creative Cloud (regular $49.99) for registered users of CS3 apps or suites. But in the run-up to its Adobe MAX Creativity Conference in the first week of May, the firm seems to be relentlessly expanding its subscriber base. The latest initiative to boost the subscriber count is a limited-time offer that extends the $29.99 rate to anybody and everybody — no need to be a registered user of any Adobe product. The objective would seem to be to snag not only users of ancient versions of Adobe apps but those who have, for whatever reason, never used them. Or at least, never used a legal version. This offer is available until April 19.
Funny to read how wrong tech professionals were about the iPad. They didn't get right practically anything, not the sales, not the capabilities or its effect. Next time you read an opinion from a 'pundit' remember how poor their evaluation can be.
“Any tablet computer, including Apple’s eagerly anticipated iPad, will face serious problems in generating big sales. Tablets look cool, but the reality is they don’t do anything new.”
Michael Comeau, Minyanville, 5 March 2010
Logo redesign as performance art? Design firm Sagmeister and Walsh will redesign the logo of Adobe MAX 2013: The Creativity Conference live during a 24-hour period using "a single design material, such as strings or pencil." You can tune in at 9 AM ET via Adobe's Create Now Facebook app to witness this design highwire act. A brief interview with Jessica Walsh provides some background on what to expect. Related is something called the Adobe MAX Speaker Challenge Sweepstakes. To participate in this you need to tweet which of two MAX sessions you'd rather attend, for a shot at winning not only a full conference pass and the Creative Cloud subscription that goes with it but also VIP seating at the MAX Bash. You can guess what that is. If you'll be attending this year's Adobe MAX, you can use the promo code MXSM13 when you register and save $300. Note to Art D. Rector: I was not paid by Adobe to post this.
The process of rotoscoping was invented almost 100 years ago by the talented American animator Max Fleischer. The process is a simple one, in which animators draw over footage to provide a realistic sense of motion. If this sounds like a primitive version of mocap, you're right. Rewind to 2013, with Adobe now showing off the rotoscoping capabilities of After Effects, past, present and future.
If Coke has stuck doggedly to the use of red and its classic script logo, Pepsi has inexplicably clung to its banal bottle design. But no more. The sixteen-year-old bottle is now out and a rather lumpy replacement is in, which looks somehow more like a weapon of mass destruction than a soft drink container. Angelique Krembs, Vice President, Pepsi Marketing, tells us that "Our single serve bottle is the most visible and tangible connection point we have with our consumers, and we love how the new bottle expresses our brand DNA." Not convinced? There's more.
It's been quite the week for Adobe. It began by announcing that it now has more than 500,000 paid subscribers for its Creative Cloud offering, up 153,000 in just three months, with an additional 2 million taking advantage of free or trial versions. Adobe sees most of its customers moving to the cloud by the end of 2015, resulting in 4 million individual and team Creative Cloud subscriptions. Adobe stock gains accordingly led to cigars all round.
How did Apple rise through the ranks to become the world’s most profitable tech company? As it turns out, good timing and shrewd planning have played as much of a role as innovative thinking for the Silicon Valley juggernaut.