not to be outdone by the Gap, Urban Outfitters redoes their logo
gwells (1711 pencils) | Wed, 2010-11-10 14:30
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Really?
What's up with the "you have to be kidding... That's not your new logo" trend?
It's almost like a cruel practical joke ad agencies are all in on.
Terrell Thornhill
e-zign Design Group
Oh my dear lord above. The horror!
Without my sense of direction, I don't know where I'd be.
Looks like they pulled the image. :)
no, it's still there. linked directly to their home page.
http://www.urbanoutfitters.com/urban/index.jsp
YIKES! that makes the gap logo change actually look kinda smart...
This is a joke. Please, tell me this is a joke.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
Here's my take...
The Gap screwed up royally - they liked that new logo until the public backlash. The backlash however - ended up being a lot of free advertising for them (bad advertising imho).
Urban Outfitters - otoh - is trying to jump on the free advertising bandwagon. THEIR mistake is believing anyone knows (or cares) about their logo the way people know the Gap logo you see in every mall in America.
Two bad moves imho.
+1000
im not even sure i know what the existing uo logo looked like...
Drop that Agency like a hot potato. My cousin's kid just got the new powerpoint and already rebranded GAP. She's doing all our stuff from now on!
The Construct Agency
Building Creative Brands for People