Not enough girls?Ivan | Fri, 2007-07-20 15:36
From the site She Says:
The world is pretty much half men, half women (give or take Loughborough, which is chock full of rugger buggers). So why are there hardly any females in the creative department of most digital ad agencies? We decided to stop chatting about it and do something – hold events and provide a mentorship programme, where top females in the industry would share their thoughts and help people to either get started or work their way up... All the way to the attractive pay packets, private car parking spaces and buckets of champers at the top.
Is this so? What about your workplace? Creativebits is not purely a digital community, but we are quite technical here. We have quite a good number of female members, but still there are much fewer girls around than boys. 1500 members selected their sex as female vs more than double 3600 members claim to be males. I have no idea why this is the case, because in the advertising agencies and design studios I worked at the ratio was always roughly a healthy 50/50. Whatever the reason is, I welcome the initiative to bring more girls into the industry. Don't you guys?
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