NZFT website concept
andrewlee (24 pencils) | Fri, 2010-07-30 05:18
Concept design for NZ food trade website. Logo not designed yet.
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http://www.andrewleewebdesign.com
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I'm not familiar with the technical aspects of web design so I'll leave that to other experts here. Initial impression is that it needs ripening. The subject matter should mean the design has me dribbling onto my spacebar. It should be mouthwateringly fresh. I like the hierarchy and simple layout and the typeface, but the colours and images leave me feeling a little, well, off my food. I'd experiment with colour palettes and photos (check out mychillybin.co.nz for some fine local produce). It's not rotten, so keep growing. BAM!
Write a wise saying and your name will live forever – Anonymous.
http://theghostwriterinthemachine.blogspot.com
its pleasant and clean. but there is absolutely nothing unique or interesting to it design wise. looks like you just populated a wordpress or drupal template.
+1 on wgzn. Looks very plug and play to me. At first glance it also appears to be a site selling bottled water - not food. All 3 photos feature water - none of them even have food.
- need to valorize the brand name... make it big or put inside line round square, or something.
- don't like some photo treatments... reflections need to be worked.
- main figure need drop shadow as other pictures and I don't like header dropshadow result. Maybe only pictures could have this effect in this layout because there are so many confusing levels working.
yes I'm brazilian xD
I love it! Very trendy and reflects New Zealand very well.
Good work Andrew Lee, I love you.
Ricky Sam
www.rickysam.com
"- main figure need drop shadow as other pictures and I don't like header dropshadow"
i disagree. i think the lead photo NOT being dropshadowed actually adds more depth to the page...