Online Banking Press Ad. Redesign
ireid (1283 points) | Mon, 2008-01-28 17:48Take an existing ad (attached as previous.jpg) and redesign it using the same copy and visual. Slight changes included adding some copy and changing the logo slightly.
Another artists in the department was told to do the design for the billboard. They liked the billboard design so they decided to make the billboard design the press ad.
In other words out goes my design and in goes another. No biggy, just wanted to know what you guys thought of my design. I went intentionally overboard with the "web 2.0" elements to take it as FAR away from the original design as possible! They're not going to use it anyway so its ok if its torn to shreds. :)
"Try not, Do! or do not, there is no try."
-Yoda
Commenting on this Image is closed.
I don't have a problem with it. Your ad caught my attention and drove (sorry, couldn't resist) the message home. It's clean and corporate, as most financial institutions prefer to be portrayed, and easy to navigate for quick contact info. I'd be curious to see what they went with re: the billboard artwork.
ttfn!
3dogmama
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
titled chosen.jpg
at least I thought it was. . .hmmm I KNOW I uploaded it. . .Will fix that.
Thanks to the input. I was going crazy thinking it wasn't really all that good. :P
"Try not, Do! or do not, there is no try."
-Yoda
Sorry. Monday. Could have been just me missing the files.
On chosen.jpg, I like the heading and the logo cut out within the bottom right-hand curve--draws the eye to the company name. However, the body copy of the ad is very difficult to make out. I probably wouldn't waste my time reading this ad because of that.
I still think yours is cleaner and easier on the eye. I also like the use of reflections at the base.
ttfn!
3dogmama
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
Clean and corporate? Really? There is an unnecessary patterned background, web 2.0 reflections and a feathered image.
The hierarchy is an issue, being that nothing has any visual weight besides the image... and after you see that... i don't know where to go.
I don't really feel the like the ad concept, but I think you can still make it a bit stronger then it stands now.
I'd start over - clean page.
Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com
"Take an existing ad (attached as previous.jpg) and redesign it using the same copy and visual. Slight changes included adding some copy and changing the logo slightly.
Another artists in the department was told to do the design for the billboard. They liked the billboard design so they decided to make the billboard design the press ad.
In other words out goes my design and in goes another. No biggy, just wanted to know what you guys thought of my design. I went intentionally overboard with the "web 2.0" elements to take it as FAR away from the original design as possible! They're not going to use it anyway so its ok if its torn to shreds. :)"
"Try not, Do! or do not, there is no try."
-Yoda
The only problem I see here is the blue stripe: It's obscuring your very small logo/brand name. Of course, I'm saying make that logo bigger! Nah, not so much, just saying it's hard to see blue on blue. :)
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I'd play with the font a little bit - right now it's relatively generic looking... and how can you make it "more RBTT"? You might consider looking at other things they've done (ie their logotype, annual reports, etc) and incorporating some of those elements as well.
Personally, I'd lose the pattern background as was previously stated, and I was thinking you might be able to play off the oval shape of RBTT's logo somewhere in the ad - maybe you could recrop the pic into that shape (not sure if that's right or not, just thinking out loud - proverbially :) )
Also there's a lot of space between "Forget the traffic" and "Drive your mouse" which looks a bit off to me - maybe they could be integrated more?
i think your idea of "intentionally going overboard with the "web 2.0" elements to take it as FAR away from the original design as possible" is not a good way to approach a project. that's a bad reason to "go overboard" with anything (an it's probably rarely a good idea to go overboard).
you should ignore the original design--especially if it's bad--and work with the concept (if you're stuck with it) to come up with something fresh. the web 2.0 stuff adds nothing to the ad and going overboard with it makes the problem worse.
the hierarchy comment above is spot on. decide what's most important and make that the most important thing on the page. everything has an equal weight right now.
not really fond of the slight vignette of the photo, i prefer the way it's used straight up in the chosen ad (which, by the way, has horrible outlined type with a glow... blech, photoshop effects... blech).