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Oh my sweet fucking Lord. If you honestly think this could be a potential concept, give up graphic design NOW. I'm not even fucking kidding you.

well ok then... ummm, no lens flare - and the kerning is tightened -5 - good eye... the smiley face was actually in fact a joke - the top one was the idea... thanks for the constructive advice - ill take note ;-)

There's a way the bow tie might work. But not like that. Which letter would be more appropriate?

reworked...

Yay, she guessed it!

Seriously, this is a big step in the right direction, imo. A few suggestions - fix the kerning with the 'R' and 'S', and maybe try a rich red for the tie and subtitle? Or better yet, find a slightly more memorable font.

Also, a larger, better looking bow-tie would work wonders for the eventual scaled down version, and would allow you to make the buttons larger, which you'll also need for the scaling. Maybe try lapels? ...don't know, that might just be right-out.

Execution is everything here. This is one of those ideas that can be everything from a home run to totally cheeseball. Right now it's leaning towards the latter imo. :)

last try at getting something going, then im ditching the whole idea

Old font from before my last comment is better, imo, and lapel lines should be sharper. Or play around with ditching the lapel and put in a collar instead. You're on a much better track - don't get discouraged now!

For me, the buttons, a VERY simplified bow tie (NOT this one) and a nice font should be enough. Try a sans serif font like avant garde and go for understated instead of clip-arty. You'll be amazed.

this last version is a HUGE improvement. but its still a screamingly obvious solution.

Well I think you need to improve this to make it freshy because it's web, it's not a publisher of books or tailor logo.