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Anonymous's picture


This is my first project for advertising class.. The assignment was to design a word that imitates its sound. This is just a concept for my final.. Thanks for your input.

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Ivan's picture

Good job. :)

ryantoyota's picture
6 pencils

Well, I'm not completely clear on the objective of the project, but personally I'd rather see the feeling achieved through effective typography, as opposed to cartoonizing letters. I do tend to think simplistically though.

zagadka's picture
131 pencils

Nice job. One comment though. You don't say ouch afterwards, do you? You say it while you are being hurt, or immediately after getting hurt, don't you? I would try to show the moment of getting hurt, instead of the aftermath.

stephanie's picture
518 pencils

Definitely seems that time of year again, yes? Anyway, I can definitely see the points that ryantoyota made - cartooning letters isn't a very powerful way of addressing a message. At least in my experience, you mostly see this kind of thing on child day-care centers or similar. I know this isn't a typography class, but I think my point is more that you should express the emotion through the actual text, instead of adding extra things to it - in my opinion it would be more powerful.

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julianaduque's picture
167 pencils

I like it. It's a good start. Maybe try and make the injuries less figurative and more abstract and take it from there. Love the H, how you incorporated the crutch and and cast.

Artfiend's picture
70 pencils

Seraphim and Ryantoyota has a great point about using type to convey the message, but this is good in itself! I guess it really boils down to what the project criteria are...if illustration is permitted, then this is a success!

What zagadka says about saying ouch after the injury makes sense, but all in all I believe this to be successful, but keep playing around with ideas!

carol4267's picture

Thank you all very much!

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