Google's adlinksIvan | Thu, 2005-03-17 01:30
Shortly after the introduction of Google sitesearch, just recently Ad Links were introduced as a new form of text advertising. Using the same contextual targeting algorithm that targets Google ads to the content pages, Ad Links units display a list of topics that are theoretically relevant to the page. Each topic, when clicked, brings the user to a page of related advertisements.
The result is advertisements that are hopefully closely targeted to the interests of the user. When Google is unable to return relevant ad topics to the Ad Links unit, it will show an empty search box labeled with "View ads about." Users can enter their own search terms into this box to view ads related to their query.
I find this type of advertising the least obtrusive, probably even less disturbing than Google sitesearch. Find a live sample at the bottom of the right column. Keywords vary depending on the content of the page and also depending on your location. You can see in the screenshot on the right that probably because of my Middle Eastern location Google gives me a keyword: "Iraq blog". Wonder what keywords it shows to you?
PS: Isn't it ironic that blogger's own spelling checker doesn't know the word "blog"?
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