Adobe says they love Apple

Weird.

There are a few very well-written pieces concerning the draconian coding guidelines Apple requires for its mobile platforms. John Nack, who works at Adobe, wrote this lovely piece wisely framing the debate on developer rights rather than Flash. John Gruber of DaringFireball.net wrote an excellent supplement to Nack's post.

From my perspective, this public relations campaign is mostly an electric circus - all lights, fireworks, and glory, yet little substance. Perhaps if Adobe doesn't care for institutions telling us what to create, how to create, etc., then they could wage the same PR campaign against the patent system in this country (a system, which I think most will agree, needs an overhaul).

I believe Adobe's best course of action at this point is to walk the walk: produce the very best Flash experience on competing mobile platforms and push Apple into a corner with customer's clamoring for the Flash plugin on its devices. A sharp decline in sales from users migrating to another platform will get the management's attention. The bottom line tells the tale.

The challenge there seems to be Apple's amazing experience design. It has no competition, frankly, though I'm certain a number of folks would consider Google to be its primary competitor. Not even close. Google's UI design and experience is, at best, mediocre, and at worst, terrible. It's a developer's company. Apple is a designer's company. Fundamentally different cultures. They think differently.

I wish Adobe the best. For Apple, I hope some competition erupts from the landscape soon. I think Apple would be better for it.

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really, really interesting conversation. and very well-put craig!

I give Apple the win on this debate.

Apple has many reasons why Flash is not the right solution for it's mobile devices. The strongest reason, I believe, is because Apple no longer wishes to be held hostage by Adobe. Apple asks for updates, support, adherence to user interface guidelines. Adobe ignores Apple and does whatever they want to do.

For instance, I hit command-H to hide applications. Adobe products laugh at me when I do this. This is just one example of many where Adobe simply ignores Apple.

When Apple comes up with 'next cool thing', should a large percentage of apps not have the ability to take advantage of it until Adobe gets around to supporting it? CS5, which just came out, fully supports the Intel processors on OSX. How many years did we have to wait for that?

Apple is making the right call.

I love watching Adobe whine like a little girl.

Adobe doesn't seem to understand (or just refuse to accept it) that people don't care about "open." They care about things WORKING PROPERLY. Flash does not work properly. On any platform. Period.

They also claim that consumers want choice. Yet they don't seem to understand that, according to sales numbers, people HAVE made their choice. They have sided with Apple, in that the sales of iPods, iPhones and now iPads show that they just don't care that much about missing out on Flash.

Content providers will use whatever method they have to in order to deliver their content to consumers on whatever the most popular platform is at the time. Right now, it's Apple and HTML 5.

I love Adobe, but they're just hurting themselves with all this garbage. They should immediately shift their focus to adding HTML 5 capabilities into Dreamweaver and perhaps even come up with a new app - rather than trying to keep an old technology in the game.

Proposed response from Apple.

I love this squabble between Aplob and Adobe! In the end the winner is Silverlight!

If anyone loving means they will never enjoying..have more problems itself...

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