Bad Ads
thornysarus (795 points) | Sat, 2006-11-04 00:02
This morning, my son came in with this ad, torn from the local paper (really... it was torn, as he and his friends were actually fighting over it).
Go ahead and take a look... I'll wait.
After one look, I knew what I had to do. Scan it and post it to CB. :)
Here's my thoughts:
1. Why...
2. What in the hell do squirrels with light sabers have to do with back pain?
3. Did someone actually get paid for designing this?
4. I wonder what the campaign pitch sounded like?
5. Is this the product of a focus group?
6. Should George Lucas get royalties?
Actually the more I think about it, the more it actually makes sense.
I mean, when is the last time you had someone literally fight over an ad you designed, then post it to the internet and distributed worldwide?
Food for thought.
Terry Thornhill
Terrell Thornhill
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The ad got some attention didn't it? Bizarre ad.
mokenke
but someones neice or nephew had a chance to turn a cool pic into an advert.
It's junk mail...a junk ad. No design is needed. As Mokenke said...bizarre, and we did read it.
Looks like an ad that was done internally, without any analysis.. It looks legible & colorful, and that was the criteria..
And I agree with your points, it's a very bad ad :-)
Waleed
www.waleedsgallery.biz
It's so bad, but I like it!
Dontcha think, it's sometimes wise not to grow up - Jagger/Richards
These jedi squirrels have been floating around the internet for a couple years now. Someone found a funny picture on the web and decided to make an ad out of it. This ad is hilarious because it makes absolutely no sense.
The fact that the pic is stolen makes it sooo bad its good in all its cheesy ways.
+++++++++++++++++++++++++++
"The higher you jump on the flagpole, the higher the bonus you receive."
Redifining viral. Good one Terry!
This reminds me of the street signs in the 80's that were intentionally turned crooked, sideways, upside down or misspelled. A good Samaritan would feel the undeniable urge to go in to the store and inform the proprietor that his/her sign was not correct. At that point the store got what it wanted: a new customer to walk through the doors and see all the new products for sale.
Lance
Lance's Blog
Made you look.
Hmmm, what is the difference between the squirrels and selling a car/tv/cellphone/(insert any product here) with a sexy woman.
Either way, it made you look. (oh, and the ad really is bad)
I agree with those who think the ad is effective. Sometimes designers get so caught up with design, reason, analysis that they forget that 95% of the viewers don't care. They will either look or they won't. Only designers will look at an ad and decide if it was well done or not. The trick of an effective ad is not on how well it is designed, it's how much response there is to it. Used car lot ads generally don't care too much about beauty and design. They want to sell cars. I think in an effort to prove themselves valid, designers forget some basic realities.
It makes me funny :-)))))It is so stupid.
I saw this ad featured on The Tonight Show's "Headlines" last night!
You can study all you want, live for design, and win some design contests but this designer made it to Jay Leno (who I don't give a crap for) just by owning software! Fun.
mokenke