Opinion Needed

i think we need more information to evaluate it. what's the company name? why this form of an "F" (i presume it's an F)? just seeing the logomark with no information beyond "alternative clothing company" really gives us nothing to critique.

on a side note, i'd just put the samples in black on a white bg, or if you want to do it white on black, that's ok, too. but the textured background adds nothing and is more distracting than useful.

I updated the pic and the description a bit more. Thanks

Bottom. The top one, sans skate ramp, is a little difficult to initially make out as an F.

Love the use of negative space for the board. Only thing I might introduce are rounded rather than squared-off corners for the outer black box--and then again, probably only the top two corners to match the inner graphic.

ciao
3dogmama

thanks for the advice :)