Mine is the FedEx logo. Its simplicity and use of negative space just work.
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
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My husband would probably say FedEx too. I'll have to think about this....
who designed the Fed Ex logo. Lindon Leader lives here in Park City. What a treat to work with one of the Landor greats!
Don't know if I could narrow it down to one.
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I'm a fan of the BFI logo system - it looks great on their various ads.
And, when back-lit, the huge version on the side of their building looks fantastic!
Unilever is great
Kidding... Just was getting caught up over on the Tropicana thread. :)
I've always been fond of the Zippo logo. Much like their product, it just works, or they'll fix it for free.
Terrell Thornhill
e-zign Design Group
Smooth and clever.
'I am a patient boy, I wait, I wait, I wait, I wait'
But my all-time favourite would be FedEx. I'll never forget that first punch of feeling in my gut when I saw the arrow in the negative space. It's just so...smart and beautiful and genius and simple, I could just weep. It's one of those things that makes you wish you had thought of it.