Other than Apple's logo (of course), What is Your Favorite? Why?
3dogmama (1991 pencils) | Sun, 2009-04-19 17:06Mine is the FedEx logo. Its simplicity and use of negative space just work.
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
Commenting on this Forum topic is closed.

My husband would probably say FedEx too. I'll have to think about this....
who designed the Fed Ex logo. Lindon Leader lives here in Park City. What a treat to work with one of the Landor greats!
Don't know if I could narrow it down to one.
-----------
Visit The Graphic Mac for graphics and Mac OS tips, reviews, tutorials and discussion.
I'm a fan of the BFI logo system - it looks great on their various ads.
And, when back-lit, the huge version on the side of their building looks fantastic!
Unilever is great
Kidding... Just was getting caught up over on the Tropicana thread. :)
I've always been fond of the Zippo logo. Much like their product, it just works, or they'll fix it for free.
Terrell Thornhill
e-zign Design Group
Smooth and clever.

'I am a patient boy, I wait, I wait, I wait, I wait'
But my all-time favourite would be FedEx. I'll never forget that first punch of feeling in my gut when I saw the arrow in the negative space. It's just so...smart and beautiful and genius and simple, I could just weep. It's one of those things that makes you wish you had thought of it.