These are my previous rejects. I am getting confused and need some help here-I don't work with anyone artistic and get tunnel vision so now I don't know if I like what I see or if I just got married to it!
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I don't understand the W in the first logo.
Middle top: Is it Design Munch or Munch Design?
Top right: The word design is waaaaay too small.
Bottom left: Fonts are too weak, too thin. There are some nice shapes in there you should explore.
Bottom right: Same error of thin fonts.
Here's a link I posted in the Weblink section, i think I'm going to start passing it around the Critiques section like weed at a Pink Floyd concert
http://www.layersmagazine.com/artistic-expression-logo-design-from-start-to-finish.html
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
Interesting link. Sound advice overall, but the final piece is not exactly earth-shattering. I'd disagree on a couple points too - the part about not calling the agreement a "contract" (for instance). My contract does say "Agreement" at the top, but I always make sure the client understands they are signing a contract before they sign it. Discuss the job, work out all the details, make them comfortable with the process... but before they sign, they have to understand this is a business contract - not a handshake between friends. To pretend otherwise might be counterproductive if the time ever comes when you have to execute that contract in a court.
Also don't see how you could get away with presenting a client only one logo option (especially an idea that's not especially memorable or clever like that one). That doesn't say "professional" to me - that says "I don't have any other ideas". Don't get me wrong - there are times when one idea is so far superior to the others presented that I just tell the client straight up - this is the one you should be using (or something to that effect). But if I'm a client paying top dollar for logo ideaS (plural) - you better show up with 3 or 4 workable concepts or I'm going to feel like you didn't put much effort into it.
As always... jmho.
I agree, I make sure they know that it is in fact a contract, sometimes all it takes is casually mentioning that the contract also describes payment methods and details, that usually reminds them that it's a business agreement.
Also agree that the client should get options, especially if they are paying for it. I give them 5 - 6 sketches (colour comps) based on criteria we spoke about, they pick three, I clean them up put them in Illustrator. Then they pick the one they want.
Notice I don't jump on the computer till the last stage.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
Thanks for the hit Leaky–great site.
The 'W' is a way earlier ver for my first name. Since I'm just starting out I'm open to change even as what to call myself professionally. I rejected these for pretty much the reasons you and others mentioned, too thin and therefore won't scale down well.
Here's a link I posted in the Weblink section, i think I'm going to start passing it around the Critiques section like weed at a Pink Floyd concert
Good one.
Happy Halloweed, Leaky!
3dog
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
And a Happy Halloweed to you my dear!
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
None of the examples thrills me. You're depending too much on the typography to carry the logo. It looks like there aren't any real ideas behind them. As you said in the other thread - it's hard to work for yourself. It's easy to force it. I would suggest doing something simple for the time being and one day something amazing will come to you while you're in bed or driving to work or something.
Try this exercise: create a logo that doesn't use your name. In other words, step away from the fonts. Show us your design "chops." Then maybe work in the name in a very simple, legible typeface, but only after you've got an intriguing mark. Maybe that won't net you a usable logo, but it might serve to break you out of the font mold.
If I had to go for one of these, I'd choose the one on the lower left, but without the claustrophobic border.
Mara
I hate all.
only a potpourri of fonts that have no power, no future.
none seduce us like last cat-woman logo :P
yes I'm brazilian xD
art, yeah, I didn't do any of these on paper first–I know I know–at least I admitted it! That's probably what's wrong with all in the first place. I get too much into typography and can't see past it.
mara, "Step away from the fonts Ma'am!" is excellent advice. Back to the drawing board, for real. I like the idea of conjuring up an 'Intriguing mark'...
qwerty: meeeowrllll ;) You're very poetic.
I have the feeling we're telling you what you already knew, and that you're pumped now to ditch the timid typographic approaches in favor of something less constrained by the contents of your font folder. I have to tell you, I'm the last one to scold someone else for going there first. I do it myself waaaay too much. I can tell from the pieces you've been playing with that you have a strong sense of design. You'll do fine. Can't wait to see what you come up with! (Hey, no pressure, right?)
Mara
mara–Wow, thanks so much for the shot in the arm! Pressure? I thrive on it.
I must say I'm so happy to have found this beautifully critical bunch. You don't let much slide by. I always hated art classes where the instructor told everyone how good they were (where's the learning in that?); the hardcore slave-driver instructors were the ones I always learned the most from.
Big blocky 'DESIGN' with a bite mark out of it. Then 'Münch Design'.
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
Big blocky letters one 'DESIGN' on top the other 'MÜNCH' and punch out two square dots in the bottom of the 'E' (like teeth marks aka take a bite out of proper design)? Just my penny.
MONEY is but a rude interruption of the really meaningful.