Packaging

I would make the words 'strongly built' a bit more ... errr ... strongly built?
Also, I understand the image, and product, is a chain but the image itself is a bit confusing. Make the chain stand out more. And I don't particualy like the blue and red at the bottom but them kind of work.
I would change the red to the grey at the top and the blue to red with bigger text.

Think 'ggggrrrrrrr', tough and hard!

I wonder if a change up in phrasing could help. I agree the text needs to mimic the sentiment you are putting forth. I would also consider making the 'Chain' come from out of the frame into the background. Anything to separate it from the background. Right now it becomes the background without standing out from it. I would also make the secondary logo (Robus Chain?) stand out more.

A lot of good things about this package, but too much takes away from the overall design.

Reminds me I need to fix my bike.
wms out.

Back front side to side?