Pear Design Firm

I hate all.

And the pear is phallic.

i hope this is a joke.

"Just a card I whipped up..." Not really the best way to start a project.

What the flip is the pear about?

nil point.

Hi,

I think the typeface you have chosen does not reflect design, and as far as your logo goes, how well would it be reproduced in black and white, and does it follow simple logo rules? — Simplistic, memorable, flat colour if possible, etc etc.

The pear looks like it is rotten and has mould or something growing on it.

Try use more white space, everything is looking abit cluttered, how big is your type on your card? Could possibly also reduce the size.

You are brave posting this on a design community forum, perhaps you could make good business already with the logo etc you have now, but as "designers" its our nature to bitch about the appearance of peoples work!

Good luck though!

Umm....nope. Sorry. I dont like it. If you print this on transparent plastic, you would be wasting your money.

A) I dont like the layout....or colors. Too blah.
B) the pear is obnoxiously distracting....gives the impression that you sell fruit.
C) I googled "pear" and found that exact "pear image" on a website. It doesn't belong to you. Thats called stealing my friend.
D) If this firm is serious about getting business, it needs a reputable logo and business card. Not just something you "WHIPPED" up.

I would start over.

Well, I am in a deisgn class in high school and we made this the first week. So we didn't use our own pictures because it was the first week, but I like the way the pear looked. I made it a vector and went on from there.

I don't even know where to start....

Illustrator livetrace for the win! What a way to start your design firm!

noooope. There is nothing memorable about this. Why would you just base your entire branding of yourself based on "i liked the way the pear looked". Thats weak and of course it shows. There is a bad disconnect between the way you treated the image of the pear (a VERY apparent livetrace) and the font choice. The contact font is too big and needs to be more legible- it's too faint in areas and if you were going to print this on transparent plastic- I feel bad for anyone that would have to read it.

The layout is very 'blah'. sure you COULD have your firm name way bigger then everything and center aligned at the top of the card- but what is creative about that? Hell even those not aiming towards design will center align the most important information in a document. If your design looks like a solution that a non-designer would create- then you need to stretch yourself more creatively.

A's are for biginners, come back when you are serious. and still got A in four years..

-edit- Doh, My Englisch is so bad sometimes we got the metric system, A is high?

come on, guys, give him a break. it's high school.

when working on an identity (or any design, for that matter), it's important to create a design brief. you want to put down your goals for the identity, some keywords that describe who you are and what you want people to think of when they see it. if you look around the site, you'll find some links talking about how to create a logo. they're good reading.

then when you're done with comps/drafts, you need to look at them and see if they accomplish any or all of those goals.

the problem here is that there's really no concept beyond "i like the way the pear looks." and to be successful at design, you have to be able to see a problem (you need an identity!) and find a solution (a design that says something about who you are).

graphic design isn't about "looking pretty." it's about communication. communicating a concept or idea. "pretty" without communication is a failure.