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cissabrandao's picture
154 pencils

pen packaging

For this project, we took a field trip to a pen store and were given one week to create packaging and a booklet for whatever pen we purchased. Due to the very graphic nature of this 4-function pen, I tried to design packaging that feature it as a modern art piece and that resembled a museum case. With the top case of, the base can stand alone and to hold and display the pen at a desk. My attempt here was to create something really bold and sophisticated.

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cissabrandao's picture
154 pencils

any suggestions here?

Ivan's picture

I like the design and it is bold. But, not sophisticated, at least not in the sense of five star hotels. It's more utilitarian, it feels like a pen for a hard working handyman.

gwells's picture
1711 pencils

i would say more "engineer" than "handyman." but yes, it's definitely appealing to a very distinct market here and looks very nice and appropriate.

cissabrandao's picture
154 pencils

i agree.
i guess when i said sophisticated, i actually just meant that in the "modern" sense, but definitely not fancy or elegant.
I should definitely watch those words if trying to explain the project to a potential hirer. Thanks!

my goal was to appeal to the engineer a lot more than to the handyman.

thanks you very much for your comments.

pokie's picture
1198 pencils

I agree, handyman all the way. I can't see an engineer with a tape ruler. They are normally more precise than that.

I like it... but, I like it for a handyman, not an engineer.

Is this really a graphic design class or is it an industrial design class?

cissabrandao's picture
154 pencils

I didn't create the pen, I just designed the packaging.

It was for a class called Design Deathmatch, at The Creative Circus. We were given only 5 days to finalize each project – ready to be presented to a client.

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