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dpc's picture
359 pencils

Pepsi destroys Tropicana as well

We all know about Pepsi letting Arnell Group Re-Brand them into a foolish mess, but did you know that Pepsi also Redid the Tropicana packaging as well? Gone are the days of 'Drinking Strait from the Orange.' Say hello to a generic failure.

P.S. Feel free to drop a line to Arnell Group @

Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com

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Ivan's picture

How does the new looks like? I guess complaining to arnell is a bit over the board, don't you think?

dpc's picture
359 pencils

Your right, maybe sending your thoughts to pepsi is more helpful.

http://cr.pepsi.com/usen/pepsiusen.cfm?or=pusa.1067

Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com

dpc's picture
359 pencils

What does "how does the new looks like" mean?

Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com

Ivan's picture

Sorry for my sloppy English, I meant to ask: where can i see the new logo? The website still shows the drinking straight from the orange logo.

dpc's picture
359 pencils

It's the first few images on that link. Then it shows the old packaging.

Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com

Ivan's picture

Thanks! Sorry, I didn't read the post. I agree the old one was much more powerful. The new looks like any other orange juice.

r0sss's picture
35 pencils

I like it...not a huge fan of the new Pepsi logo but the Tropicana stuff looks pretty nice to me.

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