personal identity package

Besides from those 1px lines on the white side of the businesscard, i think it has an overall nice look :)

I like it alot!

The only thing I don't like it that there's a lot of wasted space at the bottom of the letterhead and I don't understand what your logo represents... my guess is an "r" and a "c" but I don't see them...

oh, and I do like the 1px lines alot!

my blog: http://blog.one-waymedia.com
my work: http://www.one-waymedia.com

Hi Richard -

Being new here, I must say your logo for the site is excellent - a nice collective of the "c", "b" and bits.

Re: Your identity

I think the single use of color and the layout are nice.

I do question a couple things.

Your logo. I get the "R" - it's folded over. But if there's supposed to be a "C", I don't see it. And at first glance, the first letter I see is a lower-case "n".

The other item I'm curious about is your use of multiple type faces. Your positioning, "think, communicate, solve" is in a casual script and is consistent across all pieces. but your letterhead has your name in script at the top (and curved) and then again at the bottom in a separate face and in lower-case. Your business card then dispalys your name in all cap in yet a third typeface. It's a bit confusing.

One last thing I notices is your BC is 2/2. To be more consistent, you BC could be kept 2-color front (logo/positioning) with a 1-color back (contact info in all blue as you have it on your letterhead).

Thanks for having me.

I like the logo and the colors. Maybe if you rotate the logo 45 degrees counter clockwise you could read the C as well.

The only thing i don't like is those lines on the business card. Also, I think the logo and the type is way too big on the letterhead.

That little house looking thing is an R? Not too crazy about it. But, I love the colors and the layouts of all the items. There's a ton of cool things going on in these. It's just that house looking R that I have a little problem with and only because I don't think people are going to know what it is. I thought it was a house. :/

I like the concept and for the most part the execution.

I like the envelope design, and the darker side of the business card, but with the letterhead and the lighter side of the business card I find myself having trouble focusing on any particular element. On the business card I think you could do without the thin black looping lines, as my eye wants to follow them and they don't really lead my eye around in any sort of useful fashion. The letterhead is nice, but it just looks like it could use some rearrangement... at the moment it just seems like the items at the bottom are stacked down there and don't really "fit" together (if that makes sense.)

Other than that I really like the logo... I can see the R and the C. I think that's okay that the C doesn't stand out right away... sometimes the best logos take you a couple seconds to figure out before you go, "oh I see it! that's clever!"

i know, it is 'solve', but it looked like 'slave' to me at first :)

anyways, my rant is about these tag lines or whatever they are called in general, not particulary this one ... whatever the original idea was, and whoever that was, but for the last 10-20 years it has been just recycling and putting them 'just because you need a good name, logo and catchy tag line' ... 99% of the time i think to myself when seeing one " oh, and this is what they came up with for that tag line" ...
i mean, do you know WHY you need that?
wouldn't it be more understandable if you put on a field of your business, like graphic design, webdesign, whatever ...
like for that other critique - MYRTLE SPRINGS ... if it wasn't for that "water supply corporation" you could wonder what they do ...

oh, i could go on and on about this :)