Personal Logo Design
I am starting to get more and more requests for freelance work, and am begining to work on a more professional identity that says more than "one guy working out of his spare bedroom" (even though that's what I am). This is my first attempt at a logo.
I choose a lower-case "d" because I think it has more character than a capital. The font is Modern No. 20, which I like because of the extreme difference between it's thick and thin strokes and it's attractive serifs. The sans serif type is Trade Gothic, chosen because it has character as well as simplicity.
The orange color was chosen for it's warmness, and because I have another, affiliated "company" that uses blue as it's primary color, and I wanted them to stand out from each other.
The orange shape is meant to evoke a piece of paper (or perhaps a stylized computer screen), as well as a sense of movement or dynamicism. The slant of the letterform enforces this.
Below is my first concept, which I'm not sure is all that bad - what do you think?
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I have to ask why ...
I have to ask why the first choice for most new designers starting their first self promotion begins by choosing a large letter to represent themselves? Is it that they feel this really represents them, or is it just an 'easy' solution? Big 'd', 'K', 'm' ... if it's all blending into a bland sameness here on this forum, imagine what it looks like in the realworld competitive environment where hundreds of 'designers' are eyeing the same clients.
From your description of this presentation you are obviously thinking about typography, thinking about form and color. The shape is nice and is a good beginning to experiment with. Your name is the message, incorporate that with the form, or at least establish a relationship between form and type. Use your best typographic skills to make your name unique. Omit the big 'd', it says nothing. If you modified it, illustrated it, made it metaphorical, implied, collaged, composited, ... you know, the kind of stuff graphic designers like to do :)
That's just my opinion, and I might be wrong.
logo/like the shape
I think you've got something to start with by using the orange shape. Just not the letter or the font below since the two are different.
Think about your logo first in black and white, remove color from the equation. Create the logo to stand by itself and then pair it with your text, then add color. Might stir up some more original ideas; though i'd keep the orange shape you currently have and use that as your starting point.
Nathaniel
Bass. Graphic Design. Junior IT.