Photographer's Identity
Ross_Bradley (6 points) | Thu, 2007-06-14 17:09This is the front of a business card that will serve as a foundation for the rest of the identity. The photographer whom this is for is quite young, and her work is very editorial. Her images often recall layers of history, where what is in the photograph is less important than what is suggested. The color palate is drawn from her work, and I chose the pseudo-halftone pattern to reflect both her love of repeating elements and her desire to become an editorial photographer. Any comments or suggestions are greatly appreciated.
Thanks
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The outline on 'photographer' looks awkward. What if you lost the outline and just subtracted the pattern behind the word?
Why does it just say photographer and not, say, a name?
lose the outline/shadow. and take out all the background pattern that shows through spaces within the word. Mainly between the OTO and RAPH. Having the pattern in between the letters is very distracting to the eye.
AI'm also wondering, why just the word 'photographer' with no name?
Thanks for the help guys. I left the name off the front of the card for two reasons. First, the client really wanted a double-sided card, which allows me to move the name to the back. Second, she is right out of school, and it is important for her to establish the fact that she is indeed a photographer and not just an assistant. I looked at a couple of other options for logotypes, one being her name, but I feel that the most important part of her identity at this stage has to be claiming the title "Photographer."
I think this is pretty cool. I agree with taking everything out of the background behind "photographer" and losing the drop shadow on that word.
It would be neat if the stock you chose for this could be just the tone and texture of newsprint (though, of course, much heavier). Are you planning to print this as a four-color job? If so, you could opt for dull coated stock and give the card a newsprint-textured background
If you're going with simulating halftone dots, I wonder why just the spot colors (and white) that you've chosen, rather than CMYK? Not that your choice isn't a perfectly valid design, I was just wondering.
The idea of using one whole side of the card to give a high-impact message of "photographer" for this client, and suggesting the whole newsprint theme to help her zero in on her target market is really good. I like it!
Mara
I think the idea is there. I think you should play more with the shapes and overlays to create a more detailed and more interesting effect.