Plancast Penguin Development Process
Ivan | Sat, 2010-03-20 12:05
I was hired about three months ago to design a logo and consult on the brand identity for Plancast, a local San Francisco start-up founded by Mark Hendrickson and Jay Marcyes. As you can probably guess from the name, Plancast a way to broadcast your upcoming plans to your friends; or as it’s often described, Foursquare for the future. The site is exceptionally easy and helpful, and I encourage you to check it out.
By the time I joined on Plancast was up and running, but they were without a logo or distinctive visuals. I began work in December and we agreed on the finished logo a few weeks ago. The project was easily the hardest I have ever completed — as well as the most fulfilling. I almost destroyed myself developing this logo and I am really excited to share the process with you here.
its a penguin....
After all that work, a black and white fat animal. lol
But hey, it is what they liked...
There are some hundred penguins selling things out there.
Some celeb penguins shine at Hollywood. Penguin frenzy never stop.
Well, is there any special attribute from this little creature?
mmmmmm... he is very cute and dwarf size as any other toy art character...
He is well executed and lovable.
As twitter blue bird, he is not shown at user interface after you sign in.
Maybe he function better not as logo but as mascot, as Duracell lilting bunny.
Overall the process presentation is well done too.
yes I'm brazilian xD
I like it!
http://stevefakeballmer.wordpress.com/
I am not Steve Ballmer pretending not to be me!
Good, but find nothing special in it.
Its like saying 'I like google Logo' (in silent: because it is famous).
Thanks!
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RANAMAJU
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G pt
http://stevefakeballmer.wordpress.com/
I am not Steve Ballmer pretending not to be me!
LOL i like this