Play on words?

i got undy right away.

but as a logo, there is just too much going on visually. and though its cute, i wonder if many viewers might have an "eeewww" association with "whitey-tighties" hanging on the line?

id have to wonder how many "skid mark" jokes might follow the brand...

I thought it said Andy at first.

Honestly, I've probably pooped myself a good amount of times since I was born, underwear aren't the pretty and professional image that comes to mind for me when I think of someone in business.

Pulling back, this means something to you how would you make it mean something to your customers? You have to make them think you're doing more than just their laundry (and not hanging them out to dry).

Too many laundry puns, I guess I'll stop :(

Cute idea, but more like the banner for an etsy site than a professional designer's logo. I guess the success of this would depend a lot on your market and target clients.

sorry but It's a nightmare.

im not sure id go so far as "nightmare" but its really quite "hokey" and as mentioned, the connotation and visual approach may not be a good one - unless your core customer base is children's clothes or something like that

Hi SUndy.
I got 'Undy' immediately too. But there is a lot going on in your design. Not a nightmare per se but it is very crowded. Not only are you using different shapes but you combine different colours, too. The colour of the type underneath does not play nice with the drawings above it. I must say I don't like the typeface either. The whole is very enthousiastic but as someone put it: it would be great for an Etsy store but not for professional use. If you want to stick with the washing line idea, tone down the design, make the clothes the same colour for instance, try simplifying the design. And although clothes on the line are always very different from one another, in a logo they should be more similar or even more different-but-matching. Don't let all of this disencourage you! Take the advice to heart and enjoy the ride of designing!

PEOPLE! This is no time to be nice - our new friend's career is hanging in the balance! SUndy - take qwerty's word on this one - he's the master of understatement. It's a nightmare... a train wreck. And not a wreck you're curiously rubber necking as you pass by in the night - you're the engineer on this one. Wrap it up, put it aside and start over... new name, new idea, new - SUCCESSFUL - career start.

I usually don't disencourage anyone with my posts even my words looks like a 3D missile.

you don't need to sell yourselves as "Corporate" if you have only a wireless device and a garden table as your office, but maybe you don't need to show yourself as some hippie smoking marijuana while waiting for job or clothes drying, if you can drive to someone downtown office with a nice haircut, a pair of clean boots and a boring Helvetica typed business card only to guarantee your bills paid.

designer need to fill what people expect from, creativity with a business goal.

visual identity is a bit more than funny patchwork.

you can make a huge trip like this inside other kind of promoting jobs but need a bit more objectivity and discretion with names if you're not a comedian.

---> I remembered this case: http://blog.kentlyons.com/graphikl/jarman-awardtaschen/
it's raw, rude, but still an experimental typography exercise and winning concept related to a Derek Jarman's movie, what your logo is not doing, it's staged on various levels below at metalinguistic approach.