This is a card me and my friend are working on, to start a small business. Please critique our layout, its certainly still rough, but any feedback would be great.
To fix what you've got going on the back side: too much space between words. I suggest you open tracking overall. To balance each line, perhaps spell out "corporation, abbreviate "ave".
I think the back side text should be placed in the center to maintain the exact grid as on the front of the card. I also think the justification is only going to work if you really finesse the type to perfection, otherwise it just looks too forced.
Front of card: I prefer the centered version. "ism" needs the kerning adjusted, I think the 'i' and 's' need to open up.
Overall, that point size and thin type is flirting with disaster, you'll never get a good knockout. I'd bump that up, either a heavier weight and/or larger point size.
everything was said.
still, i just wanted not to recommend braking the tagline in 3 lines.
a common sense rule im using is that whatever fits decently on one line should be featured on one line. no use in creating the sensation that you have to read more, when you really dont.
more than two lines of text start to look more like a paragraph than a tagline or a headline. of course, there are exceptions, but in this case i wont break it.
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always outnumbered, never outgunned
I like the centered version - but I have no idea with this company does. The tagline, to me, says nothing. It actually comes across as a little snooty. All imho, of course. Sorry!
I agree with what others have said about the back. The word spacing is not working.
Yep, I think you need to work on the weight of the text. Right now the cards feel like an uncomfortable webpage, rather than cards.
The centered version, in my opinion, works best, but the weight and spacing of the lines of text look messy. The smaller text is pulling the 'ism' down too far and it seems there's no concept of a grid here. If I were you, I'd literally divide the page up in halves, quarters, etc and create a simple grid to sort out the text. It just feels a bit messy. I'm rambling because it's hard to describe exactly how to change it for the better.
I think your card (although viewed on the web) is a good start. I agree with some of the other posts regarding the piece when it comes to spacing too. If you are going to stick with black, be more creative on the print side. Try to offer the personality you extrdue from your company, into a print product. A 16pt card stock, or a sappi dull-gloss finish with perferation. I think the creativeness and budget should be spent on the actual paper, rather then worrying about how somone will look at 10 words on a card. If they got the card, they already are in the circle, this isnt a newspaper ad or other advert from a diff medium. A business card is the opportunity for someone to remember you or get in touch. Subliminally it could be used to thwart the essence of innovation into your potential client, convincing them you are valuable and they will keep you in their wallets for a lengthy amount of time (atop of showing a colleague).
Im in nyc, any Q's email me directly thanks and best of luck with the comp!
typography needs help
To fix what you've got going on the back side: too much space between words. I suggest you open tracking overall. To balance each line, perhaps spell out "corporation, abbreviate "ave".
I think the back side text should be placed in the center to maintain the exact grid as on the front of the card. I also think the justification is only going to work if you really finesse the type to perfection, otherwise it just looks too forced.
Front of card: I prefer the centered version. "ism" needs the kerning adjusted, I think the 'i' and 's' need to open up.
Overall, that point size and thin type is flirting with disaster, you'll never get a good knockout. I'd bump that up, either a heavier weight and/or larger point size.
ism corp
So why don't you have ism, corp. on the front. If you are a corporation you should have that be explicitly stated on the front of your card.
I agree with the white text on black (well, really knocked out). You'll want a more bold font to not fill in. Pick a rich black too for the card.
Nathaniel
Bass. Graphic Design. Junior IT.
good start
the typography doesn't work. the spacing looks strange on the back.
the tagline on the front looks out of place too. don't be afraid to align it left with the logo and break it into 3 lines.
btw, the logo looks a bit too generic. you need to do something about it to make it more memorable.
thanks for the suggestions
I'm going to see if I can get some work in on it today to post another draft.
Thanks again
everything was said. still,
everything was said.
still, i just wanted not to recommend braking the tagline in 3 lines.
a common sense rule im using is that whatever fits decently on one line should be featured on one line. no use in creating the sensation that you have to read more, when you really dont.
more than two lines of text start to look more like a paragraph than a tagline or a headline. of course, there are exceptions, but in this case i wont break it.
--------------------------------------------------
always outnumbered, never outgunned
I like the centered version
I like the centered version - but I have no idea with this company does. The tagline, to me, says nothing. It actually comes across as a little snooty. All imho, of course. Sorry!
I agree with what others have said about the back. The word spacing is not working.
weighting
Yep, I think you need to work on the weight of the text. Right now the cards feel like an uncomfortable webpage, rather than cards.
The centered version, in my opinion, works best, but the weight and spacing of the lines of text look messy. The smaller text is pulling the 'ism' down too far and it seems there's no concept of a grid here. If I were you, I'd literally divide the page up in halves, quarters, etc and create a simple grid to sort out the text. It just feels a bit messy. I'm rambling because it's hard to describe exactly how to change it for the better.
---
---
ism
---
lorem ipsum
---
something like that?!
Spencer E Holtaway
Graphic Designer
corporate afficionado
I think your card (although viewed on the web) is a good start. I agree with some of the other posts regarding the piece when it comes to spacing too. If you are going to stick with black, be more creative on the print side. Try to offer the personality you extrdue from your company, into a print product. A 16pt card stock, or a sappi dull-gloss finish with perferation. I think the creativeness and budget should be spent on the actual paper, rather then worrying about how somone will look at 10 words on a card. If they got the card, they already are in the circle, this isnt a newspaper ad or other advert from a diff medium. A business card is the opportunity for someone to remember you or get in touch. Subliminally it could be used to thwart the essence of innovation into your potential client, convincing them you are valuable and they will keep you in their wallets for a lengthy amount of time (atop of showing a colleague).
Im in nyc, any Q's email me directly thanks and best of luck with the comp!
;)