Please critique my logo
titianblue (60 points) | Tue, 2009-05-26 18:01I have been working on my personal logo for a couple of months now. Here is the brief for Jackson Designs:
I was an eight-year in-house graphic designer until I was laid off. I am now working to delve into the freelance market and find a new job, as well. I wanted my logo to be clean and simple with the logomark able to stand on its own. The logo is also to represent my desire to return to my long neglected painting side. I have taken the logo from the sketch stages to the stage it is at now, just prior to assigning color. I may change the font, but it have not found a free font that I like with it. I have placed it on a dark background and a light one. The small size to see what it would look like as favicon. Let me know what you think.
Thanks in advance for your participation.
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I merely added the gradation for presentation and it is not part of the logo itself. Please disregard it then.
My process also involved research, viewing other logotypes, seeing what the trends are, and abandoning other ideas. The shapes are to be distorted on purpose. The shapes form the J of Jackson and the D for design in the shape of a brush making a stroke.
Thank you for your impression. I value it.
It really doesn't work. Start over fresh. Find an idea before you do anything on the computer.
I am truly enjoying the process. I will continue.
i have to agree with the others. the three shapes don't seem to fit together and i wouldn't have realized there was a "D" in there if you hadn't told me, even with the name underneath. i thought it was three Js for some reason. but there's a lot of awkward tension between the three of them. my first reaction was three pieces of cloth hanging on a clothesline in the wind. painting didn't hit me at all.
You all have given me valuable input. I will play around with the elements.
If you have suggestion, feel free. I am purposely here to improve.
"The logo is also to represent my desire to return to my long neglected painting side."
...doesn't need to be represented in a logo.
I'd start over.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
A bunch of bannanas!!! Def. start fresh :D
www.abovegraphicdesign.com
www.facebook.com/abovegraphicdesign
You do not know how much that this has been very useful to me. I am even more encouraged to rise to the challenge. I'll press on.
if you are returning to your "painting side", why are you making a logo in illustrator? why do you need a logo at all? most painter's logos are their signature.. why don't you work on that?
"Good design is obvious. Great design is transparent."
— Joe Sparano
I had no idea what those lines were other than what you said about them, and I definitely did not see a 'J' or a 'D.' If you want to keep that track, maybe play with painting them with different illustrator brushes and a tablet. Or perhaps do as GregSauce suggested and make your signature your logo.
To start fresh decide who you are marketing too and build from that.