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Creativebits is a blog about creativity, design and Macs. We also have a critique section where you can post your work to get opinions and a forum to discuss any design related topics.
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The brief is to create branding for an Architect pal of mine who is setting up a small practice in the UK specialising in mainly domestic UK design projects. The branding will be used on company stationery and website.
The client has expressed a preference for a more Arial type of font so I am going to have to have a look at that. I also know I need to make the '74' element more recognisable and maybe the curves a bit more delicate.
There is so much wrong here I hardly know where to start.
1) 'PLOT' hanging on the top left makes the entire design unbalanced.
2) I had no idea the mark was supposed to be '74'. It annoyed me as I stared at it for some time trying to find a meaning for those shapes.
3) 'architectural LLP' is too small.
4) Overlapping elements in the mark are too small.
5) Typography is simply horrid.
I think it's time to start from scratch.
Without my sense of direction, I don't know where I'd be.
74 is vanished RSS icon is up.
1st of all make the 'PLOT + 74' in same alignment & size with 'architectural LLP' bellow then only it can be judged
Thanks!
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- 
RANAMAJU
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I may be missing the point, but to mee this shape looks too complicated.
Agree with most of the comments, however the "74" was readily apparent to me even in the thumbnail.
May be because its your baby... but you are making it for public.
Thanks!
- 
- 
RANAMAJU
--------------------------------
it's not art's baby. someone else posted this logo, he was just commenting.
He might have been confused because the original poster and myself look similar in our photos. Have to admit... there is a striking resemblance.
you guys and your flashy hawaiian shirts...
HAHAHAHA! Aloha!
Thanks!
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RANAMAJU
--------------------------------
I really quite like it, but have a few suggestions / crits. Take them or leave them, it's your choice.
The 74. Obviously you have put some thought into, with a few tweaks it could be nice.
Look at your curve between the 7 and the 4, even them out... Lose the transparency... The curve of the '7' meets the horizontal in an awkward way... Simplify the contrast between the two elements.
I would change the 'PLOT' text to something cleaner and bolder, this text will never hold up in print on a coloured / tinted backgroud. It's too thin and you won't be happy with the result.
I think you are onto something here. Keep going.
living on dreams and custard creams.
these curves are so annoying together, can't imagine the success for these combination, it's visually uncomfortable when placed on same quadrant, you can test it lowering the "4" or making changes on "7" curvature.
can't understand the hierarchy and align between shapes, sorry but it seems an architectural chaos.
yes I'm brazilian xD
Follow caoimghgin's advice, and over simplify that 74. I like the idea.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist