historic mark design guidelines say that a logo MUST work in 100% single color (black) to be successful.
some consider that an antiquated rule. i say it still has value. as i have seen many instances recently where this comes into play - like vinyl logos on a glass door, event banners, etc...
and while i think this is visually a step forward from the original, because it's an architecture firm, this feels really "heavy" or "plodding" to me. and because of that not very architectural. i work for a large architecture firm in the US and i'd have to say this just doesn't come across right to me.
i think this is a more successful melding of 74 and you should continue experimenting with it. but i also think you need to really look to what kind of architecture (residential/commercial?), what kind of "style" their architecture represents (modern/traditional?), and what kind of feeling do they want their logo to get across for your inspiration here. look to their work to see what represents them properly.
Large leap forward imo - but don't be afraid to experiment further. I see something else happening here. Do I hear epicness calling your name? I think I do.
Agree with the last two comments!!! Market of company mainly small domestic. I think it needs to be more refined, a bit lighter/softer but like the way the 7 and 4 are starting to work, but not right yet I agree. The clients preferences is to use greens. Will continue and repost later!! Thanks for all constructive criticism! I've been a designer for 18 years and never done this so it's really interesting - your work colleagues opinions can sometimes be a bit kind to you!
I like this, but I have a suggestion, and it might help avoid interpreting this as "PLOTZG" as well as enable one-color usability. First, don't extend the upper-right corner of the "7" all the way to the four; let it stop naturally, about midway over the four. Second, separate the "7" and the"4" with just a bit of space. Keep the curves of the two numbers concentric to each other, and keep the bottom of the "7" aligned with the four as you have it.
Just an idea, and I take no responsibility if it looks worse :D
Creativebits is a blog about creativity, design and Macs. We also have a critique section where you can post your work to get opinions and a forum to discuss any design related topics.
Infinitely better than the last one. I like it a lot. Good job man.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
Thanks, still needs work, a bit more finesse on the '74' and also trying it joined onto the 'T'
Thanks, still needs work, a bit more finesse on the '74' and also trying it joined onto the 'T'
it wont work in 1 color.
good point, I realised that and will modify - or could use tints I suppose.
historic mark design guidelines say that a logo MUST work in 100% single color (black) to be successful.
some consider that an antiquated rule. i say it still has value. as i have seen many instances recently where this comes into play - like vinyl logos on a glass door, event banners, etc...
I immediately read "PLOTZ". Make sure the 74 is clearly read as 74.
I'm not so fan of these numbers... it's like that cat struggled inside a glass bottle xD
yes I'm brazilian xD
bonsai kitty!
PLOTZG.
I can has PLOTZG?
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
and the ultra tight kerning makes the P almost become a B or R at quick glance.
What is the product again...hopefully it's something to do with hoof cream 'cause that negative space in the '4' looks like a stomping foot.
I don't like the tight kerning here...not coming off nicely, but this A LOT better than first presentation.
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
it's an architecture firm, 3dog.
and while i think this is visually a step forward from the original, because it's an architecture firm, this feels really "heavy" or "plodding" to me. and because of that not very architectural. i work for a large architecture firm in the US and i'd have to say this just doesn't come across right to me.
i think this is a more successful melding of 74 and you should continue experimenting with it. but i also think you need to really look to what kind of architecture (residential/commercial?), what kind of "style" their architecture represents (modern/traditional?), and what kind of feeling do they want their logo to get across for your inspiration here. look to their work to see what represents them properly.
Large leap forward imo - but don't be afraid to experiment further. I see something else happening here. Do I hear epicness calling your name? I think I do.
Agree with the last two comments!!! Market of company mainly small domestic. I think it needs to be more refined, a bit lighter/softer but like the way the 7 and 4 are starting to work, but not right yet I agree. The clients preferences is to use greens. Will continue and repost later!! Thanks for all constructive criticism! I've been a designer for 18 years and never done this so it's really interesting - your work colleagues opinions can sometimes be a bit kind to you!
I like this, but I have a suggestion, and it might help avoid interpreting this as "PLOTZG" as well as enable one-color usability. First, don't extend the upper-right corner of the "7" all the way to the four; let it stop naturally, about midway over the four. Second, separate the "7" and the"4" with just a bit of space. Keep the curves of the two numbers concentric to each other, and keep the bottom of the "7" aligned with the four as you have it.
Just an idea, and I take no responsibility if it looks worse :D