This is pretty self-explanatory. Landscaping/garden center logo to be used in ads, website, billboard, etc. My client told me exactly what they wanted and that's basically what I gave them. I'm not totally thrilled with it, but it's what they want. any pointers here?
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ps. these were the two finalists that they cam up with, and are leaning more towards the bottom one.
Send them over to the board here and have them read this letter from me to them...
Dear client -
Your ideas are terrible. You hired a designer to DESIGN for you - please let him. Otherwise you will be stuck with one of these crappy "logos" for years to come.
Signed...
A graphic designer
Pointers? When they call, don't answer the phone. Let this one die.
Without my sense of direction, I don't know where I'd be.
Wow,,, this is generic to the point of tears, but, I understand, not your fault.
If you can't convince them to actually let you do the job they hired you for, then try to convince them to clean this "concept" up a bit. The way the oval comes out of the "A" is just awful... the bar of the "A" is angled in the complete wrong direction. The entire first part of the curve creates a lot of awkward visual tension, especially where it almost touches the peak of the "A." Give the oval some more room, or disconnect it entirely. The "lawn & garden" font is criminally boring, and the ampersand needs to be placed so as not to create to massive gaps on either side of it... and that's really the best advice I can offer for what I'm seeing here.
If it were me I'd crank out a cleaner, bolder logo and to give them an idea of professional they could look and try to persuade them to go that route. Take the "A+" and the leaf, and maybe try joining the leaf into the plus sign to create a nice symbol. Make it green. Place it next to a nice bold, dense font and you're done.
I'm sorry but this hurts watching.
I agree it's somewhat the client's fault for restricting you to such horrible concepts, but the execution is so ragged, unaesthetic. Try to think clean, fresh, stylistic. This tells me "pension aged man with Power point".
Well, if it's what they wanted, there's not much else we can add is there?
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
I have to agree with you all. the client is very stuck on this and i'm not thrilled with it at all. I am more of an illustrator and not the greatest at choosing fonts. the only fonts i have are the ones that come stock with illustrator cs3. thank you for all of your feedback though, it is greatly appreciated!
"the only fonts i have are the ones that come stock with illustrator cs3"
thats NO excuse. unless you are absolutely dead-broke.
fonts are cheap. go buy a face or three...
im going to point you to four books / websites:
http://www.p22.com/indiefonts/
http://www.veer.com/products/fonts/
http://new.myfonts.com/
http://www.fontshop.com/
most if not all of these will allow you to generate samples with your text in a font you may want to buy. you can then do mockups with screen captures of the result. then buy the one(s) the client picks.
OOoo thanks, that's just the info I needed.
No amount of technology can save a bad idea.
always give reason for the clients
xD
yes I'm brazilian xD
Start over fresh!
Show them the logo of what they think they want as well as your brilliant logos. Justify why you believe yours is better. Sometimes they don't know what they want or they think they know it all when they (clearly) don't.
If you find you're breaking a sweat over it, calmly decline their job and save your energy for clients who respect your profession and expertise.
Sophia Lambadaridis
Communication Designer