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POP

designmonkey's picture

Am I the only graphic designer who utterly despises how people overuse the term "POP" to describe the visual impact of an element in design?

Example: "Can you make the phone number POP more?"

natobasso's picture

YES. I want to kill the next

YES. I want to kill the next person who uses that in a sentence. Not you...you know what I mean. Ha.

It's usually marketing and sales people who do this in order to appear knowledgeable about all things design. Bleagh!

Remind these POP people that not everything can POP off the page. Only one thing. It's called "hierarchy". :)
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Natobasso
dirtandrust.com
"Powerpoint is not a design application"

designmonkey's picture

Haha

Thank You...

I used to work at a marketing company where all the marketing consultants learned the word "POP" from some training seminar. Ever since then, I cringe every time I hear that word. Ugh!

3dogmama's picture

Pop should only be used for

Pop should only be used for the name of a beverage, your dad, or what one does to kernels in oil. I know exactly how you feel. You almost feel like popping them one.
Cheers.
3 dog.

"Without deviation from the norm, progress is not possible."
— Frank Zappa

designmonkey's picture

Yep

I just want to grab my mouse and whirl it over my head in helicopter rotor fashion, hopefully POPPING them if they're standing within the radius of the cord.

natobasso's picture

Very Steven Tyler/Aerosmith

Very Steven Tyler/Aerosmith or Roger Daltrey/Who. Anyone who says "POP" must sing "Dude looks like a lady" and insert their own name in the place of "Dude". :)

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Natobasso
dirtandrust.com
"Powerpoint is not a design application"

gwells's picture

NOOOOOOOOOOOooooooooooooooo..

NOOOOOOOOOOOooooooooooooooo...

don't get me started on pop vs soda!

3dogmama's picture

MAN, but I love the people

MAN, but I love the people I've met in here.
gwells, are you referring to:
http://popvssoda.com:2998/stats/ALL.html
And if yes, please let me know what you think of this site:
http://www.sodapopcentral.com/
(I'm thinking due to our physical locales, I'm pop and you're soda. :)
Cheers.
3dog

"Without deviation from the norm, progress is not possible."
— Frank Zappa

gwells's picture

yes, that's what i'm

yes, that's what i'm referring to.

and i couldn't look at that other site long enough to render an opinion. IT HURT MY EYES!

pop is your dad. soda you drink. :P

Ivan's picture

It's still better then

It's still better then clients asking for the "Wow effect!" :O :D

onegirlcreative's picture

Oh God, totally...

I HATE that term, too! Ugh!!!

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"The name's Bond, James Bond."

www.onegirlcreative.com

onegirlcreative's picture

Ugh...I'll give them a POP...

right in the kisser. Oops! Did I say that out loud? =P

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"The name's Bond, James Bond."

www.onegirlcreative.com

ireid's picture

Here's the typical situation

BIG headline.

BIG copy and BIG sub head

BIG visual

BIG logo

BIG tagline

BIG contact info

All in different shades of RGB. . . ALL bright. . .

Comment coming back after 3rd or fourth revision. . . "please make the Headline POP - the subhead and the main copy. . . perhaps change the color?"

That goes right up there with. . ."Can we make this 5 point copy stand out more?"

ARGHHHH!!!!

"Try not, Do! or do not, there is no try."
-Yoda

onegirlcreative's picture

PERFECT!!!

--------
"The name's Bond, James Bond."

www.onegirlcreative.com

natobasso's picture

"POP" disregards hierarchy.

"POP" disregards hierarchy. Such an idiotic term; like "it is what it is" and "at the end of the day". :)

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Natobasso
dirtandrust.com
"Powerpoint is not a design application"

mbennett2's picture

"It is what it is". Words of

"It is what it is". Words of wisdom...

3dogmama's picture

"Not everyone can be the

"Not everyone can be the same. If they were, it would be a boring world." Words of wisdom from my mother.

"Without deviation from the norm, progress is not possible."
— Frank Zappa

gwells's picture

i think "pop" has its place

i think "pop" has its place in this context, but like many other things, it's been overused and misused and it's become a "buzzword," which means it's lost its value for now.

designmonkey's picture

nah

I think its lost forever.

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