Postcard for self-promo
Can you give me your input on this postcard?
(Front and back are shown side-by-side.)
This is the second postcard in a series to promote my design and illustration services.
You can see both postcards at http://www.abluemoonarts.com/pcard_2.html.
My target markets are:
publishers of newsletters and other small print publications;
ad agencies, marketers and in-house marketing / creative departments;
and small business owners who need the services of a professional designer.
People who receive this second postcard will already have received the first one.
So I hope they will begin to recognize my style and be reminded of my services.
Size is 6" x 11" (Modern, "Sumo"-size).
Thanks -- looking forward to hearing your comments! -- Kathy Piersall
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Swamped is swamped!
I rather feel that the word "Swamped" on the first picture should be larger (full width?) and higher up - can you extend the picture slightly? Maybe shift the rest down and make it slightly smaller to fit. At the moment it seems too close to the jumping boy and doesn't leap out as much as it could.
too busy...
get rid of the back wall...and the ceiling pattern. add a simple sky and let the illustration breathe a bit more.
your web site
Why no web address? People are more comfortable with going to a site to preview your work, than calling or e-mailing you. Make it prominent; hopefully they'll bookmark it.
"Flotation Device"
I don't like that phrase. Technically correct, but what about "Here's your lifesaver."
And shouldn't he be jumping in without his flotation device? He's swamped before and you offer the "lifesaver" which has him floating easy on the back?
Thanks and responses
Thanks to all for your comments ... especially during the Independence Day holiday.
I'm not referring people to my website because it's under construction. I hope to have that ready for viewing soon. In the meantime, I send PDFs of samples. (This allows me to tailor the work I show to each individual person.) So far I've had better response to doing it this way than I hoped for. Each postcard mailing is followed up with a phone call anyway, which has allowed me to find out more specifically what the prospective client is looking for, make sure I have their names and job titles right, etc.
"Lifesaver" vs. "flotation device": I considered "lifesaver" but decided against it for 2 reasons. First, "lifesaver" sounds pretty dire and dangerous to me. I decided against using scare tactics - implying that the client's decision to work with my company is a matter of life or death. Yes, it's important and we all have to take our work seriously. But there are too many ads, etc. out there that use scare tactics. I decided I didn't want to be one of them. Second, "flotation device" just sounds funnier to me.
The "swamped" refers to the viewer/reader - not the fat kid jumping in. All of the postcards in this series have a cover illustration that is shown from the point of view (literally and metaphorically) of the viewer/reader - since I'm trying to put myself in their shoes and imagine their problems so my company can be a solution.