Quite frankly, it was your bottom concept that grabbed my attention. My eye completely blew by what they did--it's too standard/overused. Plus, the man looks like a migraine sufferer as opposed to a drug abuser. Then again, if his head's aching then he's probably going to be hitting the pill bottle pretty heavy anyway! :)

The use of a child's illustration was a smart method to convey the message of a child's pain. Well done.

ttfn!
3dogmama

unfortunately, sometimes clients don't take the time to see the idea behind a concept, and just want something done(a la Powerpoint) so that they can ship it out and move on.

I like yours better overall as well. I feel it grabs attention and conveys the actual meaning and purpose much better then the cliched photos.

My only negative or suggestion would be to work more on the actual text content. It looks too crammed in and is fighting with the pictures below it. It looks like you have quite a bit of white space to the right, maybe fill that up a bit more with the text to provide more whitespace below the text between it and the pictures.

Also, the logo and contact info looks out of place to me. I think it should be moved elsewhere and let the heading stand on it's own and be bolder.

That they went with the status quo. But that is how it goes with clients.

I agree about the whitespace, tho I was thinking you could place a couple of crayons there.

Love the crayon idea.

Nice.

Thanks all.

Your desing really communicates the effects on the child, gets my attention and pulls at the ol' heartstrings... theirs says nothing to me and would straight into the recycle bin without a second glance

too bad you can't get them to read all these comments
good luck!