Client was a drug rehab / wellness center.
I proposed bottom, they did their own work in-house and went top direction.
I mentioned that graphic "designers" can get caught up so much in their "work" that they miss the point which is grabbing attention.
Thoughts?
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Quite frankly, it was your bottom concept that grabbed my attention. My eye completely blew by what they did--it's too standard/overused. Plus, the man looks like a migraine sufferer as opposed to a drug abuser. Then again, if his head's aching then he's probably going to be hitting the pill bottle pretty heavy anyway! :)
The use of a child's illustration was a smart method to convey the message of a child's pain. Well done.
ttfn!
3dogmama
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
unfortunately, sometimes clients don't take the time to see the idea behind a concept, and just want something done(a la Powerpoint) so that they can ship it out and move on.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
I like yours better overall as well. I feel it grabs attention and conveys the actual meaning and purpose much better then the cliched photos.
My only negative or suggestion would be to work more on the actual text content. It looks too crammed in and is fighting with the pictures below it. It looks like you have quite a bit of white space to the right, maybe fill that up a bit more with the text to provide more whitespace below the text between it and the pictures.
Also, the logo and contact info looks out of place to me. I think it should be moved elsewhere and let the heading stand on it's own and be bolder.
Thanks for the feedback.
Always appreciated.
I needed ample white space because there needed to be space for the address label.
This was to be the front of the card.
The back of the card shows more about the property.
My idea was to use a larger postcard stock so that the font was easier to read, but perhaps when it comes to copy, maybe less is more.
Thanks again.
That they went with the status quo. But that is how it goes with clients.
I agree about the whitespace, tho I was thinking you could place a couple of crayons there.
Love the crayon idea.
Nice.
Thanks all.
Your desing really communicates the effects on the child, gets my attention and pulls at the ol' heartstrings... theirs says nothing to me and would straight into the recycle bin without a second glance
too bad you can't get them to read all these comments
good luck!