When Interaction Comes to PrintVootie (1485 pencils) | Mon, 2012-09-24 13:04
Print publishing is far from dead but there's little doubt that the digital flow of information poses a relentless threat to something as quaint as ink on paper. But what if those static pages could serve as a frictionless gateway to additional digital content — wouldn't that provide the best of both worlds? Startup firm Layar is betting the proverbial farm that that's indeed the case and recently introduced its rather ingenious Layer Creator.
In essence, it works by allowing designers to drag and drop interactive buttons into position on JPGs or PDFs. When a reader of the printed magazine then scans pages using the Layar app, interactive options are displayed that when clicked do such things as play videos. The clips below talk more about the process and show usage by the Dutch magazine LINDA. Harbinger of the future? Or destined for the footnotes of publishing history? Only time will tell.
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