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jcxm360's picture
86 pencils

Product Package Typography

jcxm360 (86 pencils) | Tue, 2006-10-31 01:13

This is for Typography class. I am redesigning the package for Tea Tree Oil Toothpaste.. Thanks for your comments.

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garyW's picture
143 pencils
garyW | Tue, 2006-10-31 04:04

You've got a good idea going, only one thing stands out that's unclear. "Oil Toothpaste" is the read, where it should clearly be "Tea Tree Oil". (I don't know the product, but is that right?) Is there a way to incorporate "Oil" into the illustrated type so that "Toothpaste" is independent ? What I mean to say is that there are three components of information that need to be visually clear: "Natural", "Tea Tree Oil" & "Toothpaste".

Apfhex's picture
325 pencils
Apfhex | Tue, 2006-10-31 05:37

Fun idea, but it just doesn't read clearly at all. You're going to have reorganize/reprioritize the type for it to make sense. The "tea tree" is cool but separate it out.

Also, I would definitely use a different typeface. Sans serif is fine but the one you're using is so blah.

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