Product Package Typography

You've got a good idea going, only one thing stands out that's unclear. "Oil Toothpaste" is the read, where it should clearly be "Tea Tree Oil". (I don't know the product, but is that right?) Is there a way to incorporate "Oil" into the illustrated type so that "Toothpaste" is independent ? What I mean to say is that there are three components of information that need to be visually clear: "Natural", "Tea Tree Oil" & "Toothpaste".

Fun idea, but it just doesn't read clearly at all. You're going to have reorganize/reprioritize the type for it to make sense. The "tea tree" is cool but separate it out.

Also, I would definitely use a different typeface. Sans serif is fine but the one you're using is so blah.