Is Product & Space Designs generic for a Design studio name?
J ANDREWS (6 points) | Wed, 2009-06-24 17:22Hi, Am Jenny a space designer and a visual merchandiser. Am starting a Design Studio of my own. Have been working for various leading brands since the last decade.
As i was getting the legalities and website done...got a feedback that Product & Space Designs is too generic.....and i should think about changing the name. Please give me your honest and valuable suggestions/comments.
Looking forward to get your thoughts on the same...
Thanks...
Cream Puff and Lemon Tart Designs has a nice ring to it.
Leaky Penny
www.leakypenny.com
We artists are indestructible, even in a prison cell or concentration camp I would be almighty in my own world of art. Even if I had to paint my pictures with my wet tongue on the dusty floor of my cell. - Pablo Picasso
It describes what you do very well, but doesn't sounds memorable - there are probably countless other studios working in the same market as you who could use this name to describe their service.
For me, just removing the 'designs' part helps - Product & Space has a certain ring to it. (object & space has even more of a ring to it - and a nice 2001 feel to it).
Think about how people will know your studio, what nicknames it might get (all studios I've worked at or for tend to get known by their initials or a short-form version of their name) - and work out how you'd like it to be remembered, discussed and generally thrown around the marketplace.
I know this sounds crazy, but some of the biggest design studios in the world just use the founders name.
Something like Rob Graham & Associates or The Graham Company or The Graham Alliance. Stuff like that.
It sounds professional and leaves you space to move the company in any which way you want to grow it. One of the biggest agencies in Texas is the Richards Group. Margo Chase named her place Chase Design Group, hillmanCurtis, inc. is what it is. Hillman Curtis named his business after himself, having built his reputation by doing award-winning work for MTV.
I personally hate cute little names that somehow don't quite work. Besides who IS space design or whatever anyway?
You are the design studio. You own it. It's your vision, your aesthetic, your marketing ability, your reputation. Go with that.
How about "Places & Things Design" or something a bit more "light" and "friendly"
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Open Concepts -- or a play on the name thereof?
It was one of two names involved in a coin toss twenty years ago....it was tails; the coin landed heads.
Good luck.
3dog
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
Do a google search for your biz name and you're never ever going to have your biz name come up first. Is that what you want? Probably not. These days, a unique name iswhere it's at.
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